Every funnel we build

Six paid funnels. One way of building them.

Each one below is a complete path from a paid click to money. Pick the ones your business needs. We build them so they share the same message, the same tracking and the same follow up.

Ad funnels

A paid ad is the top of every funnel and the fastest lever you have. We treat each ad as a full funnel on its own: a hook written for one person, a page that continues the same sentence, and a conversion event the campaign is optimized for.

Where it fits

Any business that needs predictable volume. Ecommerce brands scaling a product, info businesses that need more applications on the calendar, and agencies that want qualified sales conversations every week.

What KYR builds

  • Ad scripts written from customer language and sales call transcripts
  • Scripts and delivery notes for you to record, then we edit every cut
  • Campaign structure, audiences, pixel and conversion events set up correctly
  • Ten plus cuts per concept, tested weekly, winners scaled on a schedule

Landing pages

One page, one audience, one message, one action. The headline calls out who it is for and what they get, the body proves it, and the button takes them to the next step the ad promised.

Where it fits

Every funnel has at least one. Opt-in pages, VSL pages, product pages, webinar registration pages and confirmation pages are all landing pages with different jobs.

What KYR builds

  • Headline in one of the three proven formulas: attention, outcome plus guarantee, or mechanism
  • Section order from the landing page formula, trimmed to what your offer needs
  • Mobile first, fast, with the CTA above the fold
  • Tracking on every button so the funnel can be read end to end
Landing pages map

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Call funnels

Ad to application to calendar to a confirmed call. The default funnel for anything high ticket, and the one we build most. It has three front doors and we pick the one that fits your offer: a VSL page that makes your best argument to every visitor, a webinar for offers that need teaching before they sell, or a short application page for warm traffic. Every door lands on the same application, the calendar books, and the confirmation page makes sure they show up.

Where it fits

Coaches, consultants, agencies, B2B service businesses and any offer where a conversation closes the deal. VSL for most, webinar when the idea is unfamiliar, direct application for retargeting and referrals.

What KYR builds

  • The front door built for your offer: VSL script and page in the eight-part structure, or the registration page, show-up sequence and presentation for a webinar, or the short application page
  • Application with qualification logic that routes the right people to the calendar and the rest to a free resource
  • Calendar and confirmation page with the three-step confirm instructions and breakout videos
  • Pre-call email and SMS, no-show rescue, and the SDR list for people who applied but never booked
Call funnels map

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Nurture sequences

Most people are not ready on the day they first see you. A nurture sequence is the part of the funnel that keeps talking to them: after opt-in, between booking and the call, and after a call that did not close.

Where it fits

Every funnel. It is the difference between a lead list and a pipeline.

What KYR builds

  • Opt-in sequence that sells the next step
  • Pre-call sequence: confirmation, breakout content, day-before and hour-before
  • Post-call follow up and re-engagement
  • Long-term newsletter that keeps the list warm for the next offer
Nurture sequences map

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Sales team

A booked call is only revenue when someone works it. We place setters, SDRs and closers inside your funnel with scripts built from the same message as the ads, so the call sounds like the page that booked it.

Where it fits

Info businesses and service companies with more booked calls than the founder can take, or that want the founder off the phone.

What KYR builds

  • Setters who confirm, qualify and reschedule every booking
  • SDRs working the lead list and the people who applied but never booked
  • Closers with a call structure built from your offer and your transcripts
  • Reporting on show rate, offer rate and close rate every week
Sales team map

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Email and SMS retention

For ecommerce, the money is in the second order. The popup captures the visitor, the flows do the selling automatically, and campaigns plus SMS keep the list buying. It is the funnel that turns paid traffic into margin.

Where it fits

Ecommerce brands with a few hundred orders a month or more. It pairs with paid ads as the complete ecom path.

What KYR builds

  • Popup with an offer the site actually honors
  • The full flow map: welcome, browse, cart, checkout, post-purchase, replenishment, review, winback, sunset
  • Buyer and non-buyer variants of every flow
  • Campaign calendar and SMS, with deliverability watched weekly
The map

Every email in the system, on one page.

This is the exact flow map we build for an ecommerce brand. Every abandonment flow splits on whether the person has bought before, so a loyal customer never gets the first-time pitch.

The KYR email and SMS flow map, illustrated

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Next step

See what this looks like for your business.

Apply in two minutes and we map the funnel we would build on the call.