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We took a CPG brand to 20%+ email and SMS attributed revenue in 17 days. This is the build doc we wrote while doing it.
Not a recap. The actual working document, written as we went, with the settings, the segments, the numbers we hit and the ones we missed. Every step is something we ran on a real brand, not something we read about.
It costs nothing and there is no call attached. Read it tonight, run it tomorrow.
Every one of them is something we did on a real brand.
How to run a real inbox placement test on your own campaign, then the ladder that tells you what to do with the number: 30%+ spam, stop and warm. 20 to 30, cut volume to engaged only. 5 to 20, tighten to 90-day openers. Under 5, keep sending.
The Klaviyo 30-day baseline you record before you touch anything, starting with the only one that actually matters: percent of store revenue attributed to email and SMS.
Online, 10 to 12% opt-in gets called great. This sequence holds 17%+. Every setting: trigger delay, close button placement, the microcommit question, and why the code never shows on the form.
Welcome email one word for word. Sent from a person, lowercase subject, plain text, random code, offer above the story, and the two lines that pull two separate deliverability signals out of one send.
Zero links, zero images, no offer, sent only to your 14-day clickers. The send that drags a cold sender back into the primary inbox. Then retest five days later.
Everything in order, including the one thing that has to exist before the pop-up goes live. Skip it and people opt in, get promised a discount, and receive nothing.
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