/* ==========================================================================
   KYR funnel site. White page, logo blues, black ink, gray. Manrope.
   ========================================================================== */

:root {
  --blue-900: #0a2fe4;
  --blue-800: #0038e0;
  --blue-700: #0a74ff;
  --blue-600: #0088f8;
  --blue-500: #0898f8;
  --cyan: #3cc8ff;
  --cyan-300: #35c2ff;
  --grad: linear-gradient(120deg, #0a2fe4 0%, #0a7cff 50%, #3cc8ff 100%);
  --grad-soft: linear-gradient(120deg, rgba(10,47,228,.10) 0%, rgba(10,124,255,.08) 50%, rgba(60,200,255,.12) 100%);
  --ink: #06080f;
  --ink-2: #1b2030;
  --gray: #5c6578;
  --gray-400: #8b93a5;
  --gray-300: #c9cfdb;
  --line: #e6e9f0;
  --surface: #f4f6fb;
  --surface-2: #eef2fa;
  --white: #ffffff;
  --radius: 18px;
  --radius-sm: 12px;
  --radius-pill: 999px;
  --shadow: 0 18px 50px -20px rgba(10, 47, 228, .25);
  --shadow-sm: 0 6px 20px -10px rgba(6, 8, 15, .18);
  --nav-h: 84px;
  --font: "Manrope", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --font-display: "Sora", "Manrope", ui-sans-serif, system-ui, sans-serif;
  --font-brand: "Montserrat", "Sora", ui-sans-serif, system-ui, sans-serif;
  --max: 1180px;
  --ease: cubic-bezier(.22, 1, .36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  font-family: var(--font);
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

img, svg, video, canvas { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; }
::selection { background: rgba(10, 124, 255, .22); }
:focus { outline: none; }
a:focus-visible, button:focus-visible, summary:focus-visible, [tabindex]:focus-visible { outline: 3px solid rgba(10, 124, 255, .55); outline-offset: 3px; border-radius: 8px; }
.btn:focus-visible { outline-offset: 2px; border-radius: var(--radius-pill); }

h1, h2, h3, h4 { margin: 0; font-weight: 800; letter-spacing: -0.03em; line-height: 1.05; font-family: var(--font-display); }
h1 { letter-spacing: -0.045em; } h2 { letter-spacing: -0.04em; }
h1 { font-size: clamp(2.6rem, 6.2vw, 4.9rem); }
h2 { font-size: clamp(2rem, 4.2vw, 3.3rem); }
h3 { font-size: clamp(1.25rem, 2vw, 1.55rem); letter-spacing: -0.02em; line-height: 1.2; }
h4 { font-size: 1.1rem; letter-spacing: -0.01em; line-height: 1.3; }
p { margin: 0 0 1rem; }
.lead { font-size: clamp(1.1rem, 1.5vw, 1.3rem); color: var(--gray); line-height: 1.55; }
.muted { color: var(--gray); }
.small { font-size: .9rem; }
strong { font-weight: 700; }

.grad-text {
  background: var(--grad);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  -webkit-text-fill-color: transparent;
}

.container { width: min(var(--max), calc(100% - 40px)); margin: 0 auto; }
.container.narrow { width: min(820px, calc(100% - 40px)); }
.container.mid { width: min(980px, calc(100% - 40px)); }

.section { padding: clamp(72px, 9vw, 128px) 0; position: relative; }
.section.tight { padding: clamp(48px, 6vw, 80px) 0; }
.section.surface { background: var(--surface); }
.section-head { max-width: 760px; margin-bottom: clamp(36px, 5vw, 64px); }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.section-head h2 { margin-bottom: 18px; }

.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: .78rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase;
  color: var(--blue-700); margin-bottom: 18px;
}
.eyebrow::before { content: ""; width: 22px; height: 3px; border-radius: 2px; background: var(--grad); }
.eyebrow.plain::before { display: none; }

/* ---------- buttons ---------- */
.btn {
  position: relative; display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  padding: 15px 26px; border-radius: var(--radius-pill); font-weight: 800; font-size: 1rem; line-height: 1.2;
  letter-spacing: -0.01em; border: 1.5px solid transparent; transition: transform .25s var(--ease), box-shadow .25s var(--ease), background .25s, filter .25s;
  text-align: center; -webkit-appearance: none; appearance: none;
}
.btn svg { width: 18px; height: 18px; flex: none; transition: transform .25s var(--ease); }
.btn:hover svg { transform: translateX(3px); }
.btn-primary { border: 0; padding: 16.5px 27.5px; background-image: var(--grad); background-color: var(--blue-700); background-origin: border-box; background-clip: border-box; background-size: 100% 100%; color: #fff; box-shadow: 0 12px 30px -12px rgba(10, 116, 255, .65); }
.btn-primary.btn-lg { padding: 19.5px 33.5px; }
.nav .btn-primary { padding: 12.5px 21.5px; }
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 18px 36px -12px rgba(10, 116, 255, .7); filter: brightness(1.06); }
.btn-ghost { background: #fff; color: var(--ink); border-color: var(--line); }
.btn-ghost:hover { border-color: var(--gray-300); transform: translateY(-2px); box-shadow: var(--shadow-sm); }
.btn-dark { background: var(--ink); color: #fff; border-color: var(--ink); }
.btn-dark:hover { transform: translateY(-2px); }
.btn-lg { padding: 18px 32px; font-size: 1.08rem; }
.btn-block { width: 100%; }
.btn[disabled] { opacity: .5; pointer-events: none; }
.cta-row { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
@media (max-width: 600px) { .cta-row { flex-direction: column; align-items: stretch; } .cta-row .btn { width: 100%; } .btn { white-space: normal; } }
.cta-note { font-size: .9rem; color: var(--gray); margin-top: 14px; }
a:not(.btn) > svg, p > svg, span.inline-ic > svg { width: 1.05em; height: 1.05em; display: inline-block; vertical-align: -0.15em; margin-left: .25em; }
.cta-note a:not(.btn) { font-weight: 700; color: var(--blue-700); }

/* ---------- nav ---------- */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 50; height: var(--nav-h);
  display: flex; align-items: center;
  background: rgba(255,255,255,.72); backdrop-filter: saturate(160%) blur(14px); -webkit-backdrop-filter: saturate(160%) blur(14px);
  border-bottom: 1px solid transparent; transition: border-color .3s, background .3s;
}
.nav.scrolled { border-bottom-color: var(--line); background: rgba(255,255,255,.88); }
.nav .container { display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand { display: inline-flex; align-items: center; gap: 12px; font-family: var(--font-brand); font-weight: 900; font-size: 1.75rem; letter-spacing: -0.02em; text-transform: uppercase; }
.brand .wordmark { padding-right: .08em; }
.brand img { width: 52px; height: 52px; filter: drop-shadow(0 6px 14px rgba(10,116,255,.25)); }
.footer .brand { font-size: 1.5rem; } .footer .brand img { width: 40px; height: 40px; }
.brand .wordmark { line-height: 1; }
.nav-links { display: flex; align-items: center; gap: 30px; }
.nav-links a { font-weight: 700; font-size: .95rem; color: var(--ink-2); position: relative; }
.nav-links a::after { content: ""; position: absolute; left: 0; right: 0; bottom: -6px; height: 2px; border-radius: 2px; background: var(--grad); transform: scaleX(0); transform-origin: left; transition: transform .3s var(--ease); }
.nav-links a:hover::after, .nav-links a[aria-current="page"]::after { transform: scaleX(1); }
.nav-cta { display: flex; align-items: center; gap: 12px; }
.nav .btn { padding: 11px 20px; font-size: .92rem; }
.nav-toggle { display: none; width: 44px; height: 44px; border: 1px solid var(--line); border-radius: 12px; background: #fff; align-items: center; justify-content: center; }
.nav-toggle span { display: block; width: 18px; height: 2px; background: var(--ink); border-radius: 2px; position: relative; transition: transform .3s, background .3s; }
.nav-toggle span::before, .nav-toggle span::after { content: ""; position: absolute; left: 0; width: 18px; height: 2px; background: var(--ink); border-radius: 2px; transition: transform .3s; }
.nav-toggle span::before { top: -6px; } .nav-toggle span::after { top: 6px; }
.nav.open .nav-toggle span { background: transparent; }
.nav.open .nav-toggle span::before { transform: translateY(6px) rotate(45deg); }
.nav.open .nav-toggle span::after { transform: translateY(-6px) rotate(-45deg); }
.nav-minimal .nav-links { display: none; }
.nav-minimal .nav-toggle { display: none; }

@media (max-width: 900px) {
  .nav-links { position: fixed; top: var(--nav-h); left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 0;
    background: #fff; border-bottom: 1px solid var(--line); padding: 10px 20px 20px; transform: translateY(-8px); opacity: 0; pointer-events: none; transition: opacity .25s, transform .25s; }
  .nav-links a { padding: 14px 4px; border-bottom: 1px solid var(--line); font-size: 1.05rem; }
  .nav-links a::after { display: none; }
  .nav.open .nav-links { opacity: 1; transform: none; pointer-events: auto; }
  .nav-toggle { display: inline-flex; }
  .nav-minimal .nav-toggle { display: none; }
  .nav-cta .btn-ghost { display: none; }
}

main { padding-top: var(--nav-h); }

/* ---------- hero ---------- */
.hero { position: relative; padding: clamp(56px, 8vw, 110px) 0 clamp(40px, 6vw, 80px); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 760px); justify-content: center; text-align: center; justify-items: center; }
.hero-copy { position: relative; }
.hero .cta-row, .hero-tags { justify-content: center; }
.hero h1 { margin-bottom: 22px; }
.hero .lead { max-width: 600px; margin: 0 auto 32px; }
.hero-tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 30px; }
.hero-tags span { font-size: .8rem; font-weight: 700; color: var(--gray); padding: 7px 12px; border: 1px solid var(--line); border-radius: var(--radius-pill); background: #fff; }
.hero-tags span b { color: var(--blue-700); font-weight: 800; }
@media (max-width: 600px) { .hero .eyebrow { display: block; font-size: .7rem; letter-spacing: .12em; line-height: 1.5; } .hero .eyebrow::before { display: none; } }
.bg-blob { display: none; }
.bg-blob.one { width: 520px; height: 520px; right: -140px; top: -120px; background: radial-gradient(circle, rgba(60,200,255,.35), transparent 65%); }
.bg-blob.two { width: 420px; height: 420px; left: -180px; bottom: -120px; background: radial-gradient(circle, rgba(10,47,228,.18), transparent 65%); }



/* ---------- marquee ---------- */
.marquee { overflow: hidden; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 18px 0; background: #fff; }
.marquee-track { display: flex; gap: 0; width: max-content; animation: marquee 38s linear infinite; }
.marquee-track span { display: inline-flex; align-items: center; gap: 18px; padding: 0 28px; font-weight: 800; font-size: .95rem; letter-spacing: .02em; color: var(--ink-2); white-space: nowrap; }
.marquee-track span i { width: 8px; height: 8px; border-radius: 50%; background: var(--grad); display: inline-block; }
@keyframes marquee { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; } }

/* ---------- grids and cards ---------- */
.grid { display: grid; gap: 22px; }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 980px) { .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px) { .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; } }

.card {
  position: relative; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 30px 28px;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s;
}
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow); border-color: rgba(10,124,255,.3); }
.card h3 { margin: 16px 0 10px; }
.idea-grid .card h3 { font-size: clamp(1.15rem, 1.5vw, 1.35rem); }
.idea-grid .card p { font-size: .95rem; }
.card p { color: var(--gray); margin: 0; font-size: 1rem; }
.card .icon { width: 46px; height: 46px; border-radius: 14px; background: var(--grad-soft); display: grid; place-items: center; color: var(--blue-700); }
.card .icon svg { width: 22px; height: 22px; }
.card .num { font-size: .8rem; font-weight: 800; letter-spacing: .12em; color: var(--blue-700); }
.card.accent { background: var(--grad); color: #fff; border-color: transparent; }
.card.accent p, .card.accent h3 { color: #fff; }
.card.accent .icon { background: rgba(255,255,255,.18); color: #fff; }
.card.surface { background: var(--surface); border-color: transparent; }
.card.gradient-border { border: none; }
.card.gradient-border::before { content: ""; position: absolute; inset: 0; border-radius: var(--radius); padding: 1.5px; background: var(--grad); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; mask-composite: exclude; pointer-events: none; }

.list-check { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; }
.list-check li { display: flex; gap: 12px; align-items: flex-start; color: var(--ink-2); }
.list-check li::before { content: ""; flex: none; width: 22px; height: 22px; border-radius: 50%; background: var(--grad); margin-top: 2px;
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Ccircle cx='12' cy='12' r='12' fill='%23000'/%3E%3Cpath d='M7 12.5l3 3 7-7' stroke='%23fff' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/contain no-repeat;
  mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Ccircle cx='12' cy='12' r='12' fill='%23000'/%3E%3Cpath d='M7 12.5l3 3 7-7' stroke='%23fff' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/contain no-repeat; }
.list-check.light li::before { background: #fff; }
.list-check.light li { color: rgba(255,255,255,.9); }

.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: center; }
.split.reverse > :first-child { order: 2; }
@media (max-width: 900px) { .split { grid-template-columns: 1fr; } .split.reverse > :first-child { order: 0; } }

.figure { position: relative; border-radius: 22px; overflow: hidden; background: var(--surface); border: 0; }
.figure.map-pan { background: transparent; }
.system-visual { margin-top: 40px; border-radius: 22px; overflow: hidden; border: 0; background: transparent; }
.system-visual img { width: 100%; height: auto; display: block; }
.figure svg { width: 100%; height: auto; }
.map-hint { display: none; font-size: .82rem; color: var(--gray); margin: 10px 0 0; text-align: center; }
@media (max-width: 760px) {
  .map-pan { overflow-x: auto; -webkit-overflow-scrolling: touch; scrollbar-width: thin; }
  .map-pan img { min-width: 820px; width: 820px; max-width: none; }
  .map-hint { display: block; }
}
.diagram-scroll { overflow-x: auto; -webkit-overflow-scrolling: touch; border-radius: 28px; }
.diagram { background: #f4f6fb; border-radius: 28px; border: 1px solid var(--line); min-width: 980px; }
.diagram svg { width: 100%; height: auto; display: block; }
@media (max-width: 1040px) { .diagram-scroll { margin: 0 -20px; padding: 0 20px; border-radius: 0; } .diagram-scroll::after { content: ""; } }
.diagram-hint { display: none; font-size: .85rem; color: var(--gray); margin-top: 10px; }
@media (max-width: 1040px) { .diagram-hint { display: block; } }

/* ---------- stages (pinned anatomy) ---------- */
.anatomy { position: relative; }
.anatomy-pin { display: grid; grid-template-columns: minmax(0, 620px) 1fr; gap: clamp(32px, 5vw, 72px); align-items: start; }
.anatomy-steps { position: relative; padding-left: 28px; }
.anatomy-steps::before { content: ""; position: absolute; left: 9px; top: 28px; bottom: 28px; width: 2px; background: var(--line); border-radius: 2px; }
.anatomy-steps .track { position: absolute; left: 9px; top: 28px; width: 2px; height: 0; background: var(--grad); border-radius: 2px; transition: height .25s linear; }
.stage::before { content: ""; position: absolute; left: -24px; top: 30px; width: 12px; height: 12px; border-radius: 50%; background: #fff; border: 2px solid var(--gray-300); transition: background .3s, border-color .3s, transform .3s; }
.stage.active::before, .stage.done::before { background: var(--blue-700); border-color: var(--blue-700); }
.stage.active::before { transform: scale(1.35); box-shadow: 0 0 0 6px rgba(10,124,255,.15); }
.stage { cursor: pointer; position: relative; }
.anatomy-side .progress { display: flex; align-items: center; gap: 10px; justify-content: flex-end; margin-top: 22px; color: var(--gray); font-size: .85rem; font-weight: 700; }
.anatomy-side .progress i { width: 140px; height: 6px; border-radius: 3px; background: var(--line); position: relative; overflow: hidden; display: inline-block; }
.anatomy-side .progress i b { position: absolute; left: 0; top: 0; bottom: 0; width: 20%; background: var(--grad); border-radius: 3px; transition: width .35s var(--ease); }
.anatomy-side .big-num { transition: opacity .25s, transform .25s; }
.anatomy-side.swap .big-num, .anatomy-side.swap .big-label, .anatomy-side.swap .big-sub { opacity: 0; transform: translateY(8px); }
.anatomy-side .big-label, .anatomy-side .big-sub { transition: opacity .25s, transform .25s; }
.anatomy-side { position: sticky; top: calc(var(--nav-h) + 48px); text-align: right; }
.anatomy-side .big-num { font-family: var(--font-display); font-weight: 800; font-size: clamp(5rem, 14vw, 12rem); line-height: .9; letter-spacing: -0.06em; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; opacity: .9; }
.anatomy-side .big-label { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.2rem, 2.4vw, 2rem); letter-spacing: -0.03em; color: var(--ink); margin-top: 6px; }
.anatomy-side .big-sub { color: var(--gray); max-width: 360px; margin-left: auto; margin-top: 10px; }
.anatomy-steps { display: grid; gap: 10px; }
.stage { padding: 20px 22px; border-radius: 16px; border: 1px solid var(--line); background: #fff; display: grid; grid-template-columns: 44px 1fr; gap: 16px; align-items: start; transition: border-color .4s, box-shadow .4s, transform .4s var(--ease), opacity .4s; opacity: .45; }
.stage .n { width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; font-weight: 800; background: var(--surface); color: var(--gray); transition: background .4s, color .4s; }
.stage h4 { margin-bottom: 4px; }
.stage p { margin: 0; color: var(--gray); font-size: .98rem; }
.stage.active { opacity: 1; border-color: rgba(10,124,255,.45); box-shadow: var(--shadow); }
.stage.done { opacity: .7; }
.stage.active .n { background: var(--grad); color: #fff; }
.stage.done { opacity: .85; }
@media (max-width: 900px) { .anatomy-pin { grid-template-columns: 1fr; } .anatomy-side { display: none; } .stage { opacity: 1; } }
/* ---------- paths ---------- */
.path-card { background: #fff; border: 1px solid var(--line); border-radius: 24px; padding: 0; position: relative; overflow: hidden; display: flex; flex-direction: column; transition: transform .35s var(--ease), box-shadow .35s var(--ease); }
.path-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.path-head { padding: 28px 28px 22px; background: linear-gradient(180deg, #f4f7ff 0%, #ffffff 100%); border-bottom: 1px solid var(--line); }
.path-head .icon { width: 44px; height: 44px; border-radius: 13px; background: var(--grad); color: #fff; display: grid; place-items: center; margin-bottom: 16px; box-shadow: 0 10px 22px -10px rgba(10,116,255,.6); }
.path-head .icon svg { width: 22px; height: 22px; }
.path-card h3 { font-size: 1.35rem; margin-bottom: 6px; }
.path-card .sub { color: var(--gray); margin: 0; font-size: .98rem; }
.path-body { padding: 22px 28px 28px; display: flex; flex-direction: column; gap: 22px; flex: 1; }
.path-flow { display: grid; gap: 0; position: relative; margin: 0; padding: 0; list-style: none; }
.path-flow li { display: grid; grid-template-columns: 30px 1fr; gap: 12px; align-items: center; padding: 7px 0; position: relative; font-weight: 700; font-size: .95rem; color: var(--ink); }
.path-flow li::before { content: attr(data-n); width: 30px; height: 30px; border-radius: 9px; background: var(--surface); border: 1px solid var(--line); color: var(--gray); font-size: .78rem; font-weight: 800; display: grid; place-items: center; }
.path-flow li.hot::before { background: var(--grad); color: #fff; border-color: transparent; }
.path-flow li:not(:last-child)::after { content: ""; position: absolute; left: 14.5px; top: 37px; width: 1.5px; height: 14px; background: var(--line); }
.path-flow li > span { min-width: 0; line-height: 1.3; }
.path-flow li small { display: block; font-weight: 600; color: var(--gray); font-size: .82rem; margin-top: 2px; }
.path-body h5 { margin: 0 0 10px; font-size: .75rem; letter-spacing: .14em; text-transform: uppercase; color: var(--gray); }
.path-body .list-check li { font-size: .95rem; }
.path-body .btn { margin-top: auto; align-self: flex-start; }

/* ---------- stats ---------- */
.stat-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.stat { padding: 28px; border-radius: var(--radius); background: #fff; border: 1px solid var(--line); }
.stat .big { font-size: clamp(2.4rem, 4.5vw, 3.6rem); font-weight: 800; letter-spacing: -0.04em; line-height: 1; }
.stat .cap { color: var(--gray); margin-top: 8px; font-size: .95rem; }
@media (max-width: 760px) { .stat-row { grid-template-columns: 1fr; } }

/* ---------- proof ---------- */
.proof-card { background: #fff; border: 1px solid var(--line); border-radius: 24px; overflow: hidden; display: grid; grid-template-columns: 1fr 1fr; }
.proof-card .media { background: var(--surface); min-height: 280px; position: relative; }
.proof-card .media:has(.media-pic) { background: #fdfdfd; }
.proof-card .body { padding: 36px; }
.placeholder-img { position: relative; width: 100%; height: 100%; min-height: 240px; background: linear-gradient(135deg, var(--surface) 0%, var(--surface-2) 100%); display: grid; place-items: center; color: var(--gray-400); text-align: center; padding: 24px; border-radius: inherit; }
.placeholder-img::before { content: ""; position: absolute; inset: 14px; border: 1.5px dashed var(--gray-300); border-radius: 14px; }
.placeholder-img > div { position: relative; display: grid; justify-items: center; }
.placeholder-img span { font-size: .85rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.placeholder-img svg { width: 36px; height: 36px; margin-bottom: 10px; opacity: .6; }
.placeholder-img.tall { min-height: 320px; }
.placeholder-img.short { min-height: 180px; }
.proof-card .media .media-pic { position: absolute; inset: 0; display: block; padding: 0; }
.proof-card .media .media-pic img { width: 100%; height: 100%; object-fit: contain; object-position: center; display: block; }
.soon-tile { position: relative; width: 100%; height: 100%; min-height: 200px; background: linear-gradient(135deg, var(--surface) 0%, var(--surface-2) 100%); display: grid; place-items: center; align-content: center; gap: 14px; padding: 28px; text-align: center; overflow: hidden; }
.soon-tile::before { content: ""; position: absolute; width: 360px; height: 360px; border-radius: 50%; background: var(--grad-soft); top: -150px; right: -120px; opacity: .9; }
.soon-tile .ic { position: relative; width: 64px; height: 64px; border-radius: 20px; background: var(--grad); color: #fff; display: grid; place-items: center; box-shadow: 0 14px 30px -14px rgba(10,116,255,.6); }
.soon-tile .ic svg { width: 28px; height: 28px; }
.soon-tile span { position: relative; font-size: .8rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--gray); }
@media (max-width: 860px) { .proof-card .media:has(.media-pic) { min-height: 0; aspect-ratio: 16 / 10; } }
.proof-tag { display: inline-block; font-size: .78rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--blue-700); background: var(--grad-soft); padding: 6px 12px; border-radius: var(--radius-pill); margin-bottom: 16px; }
.proof-tag.soon { color: var(--gray); background: var(--surface); }
@media (max-width: 860px) { .proof-card { grid-template-columns: 1fr; } .proof-card > * { min-width: 0; } .proof-card .stat-row { grid-template-columns: 1fr !important; } }

/* ---------- process ---------- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.step { padding: 32px 28px; border-radius: var(--radius); background: #fff; border: 1px solid var(--line); position: relative; }
.step .idx { width: 48px; height: 48px; border-radius: 14px; background: var(--grad); color: #fff; display: grid; place-items: center; font-weight: 800; font-size: 1.1rem; margin-bottom: 20px; }
.step h3 { margin-bottom: 10px; }
.step p { color: var(--gray); margin: 0; }
@media (max-width: 860px) { .steps { grid-template-columns: 1fr; } }

/* ---------- dark band ---------- */
.band { background: var(--ink); color: #fff; position: relative; overflow: hidden; }
.band .eyebrow { color: var(--cyan); }
.band h2 { color: #fff; }
.band .lead { color: rgba(255,255,255,.72); }
.band .btn-ghost { background: #fff; color: var(--ink); border-color: #fff; }
.band .btn-ghost:hover { background: #f4f6fb; }
.band .orb { position: absolute; border-radius: 50%; filter: blur(80px); opacity: .6; pointer-events: none; }
.band .orb.a { width: 520px; height: 520px; right: -140px; top: -200px; background: radial-gradient(circle, rgba(10,116,255,.55), transparent 65%); }
.band .orb.b { width: 420px; height: 420px; left: -120px; bottom: -200px; background: radial-gradient(circle, rgba(60,200,255,.35), transparent 65%); }
.band-inner { position: relative; display: grid; grid-template-columns: 1.2fr .8fr; gap: 40px; align-items: center; }
@media (max-width: 860px) { .band-inner { grid-template-columns: 1fr; } }

/* ---------- accordion ---------- */
.accordion { display: grid; gap: 10px; }
.acc { border: 1px solid var(--line); border-radius: 16px; background: #fff; overflow: hidden; transition: border-color .3s, box-shadow .3s; }
.acc[open] { border-color: rgba(10,124,255,.35); box-shadow: var(--shadow-sm); }
.acc summary { list-style: none; cursor: pointer; padding: 20px 24px; display: flex; align-items: center; justify-content: space-between; gap: 16px; font-weight: 800; font-size: 1.05rem; letter-spacing: -0.01em; }
.acc summary::-webkit-details-marker { display: none; }
.acc summary .plus { flex: none; width: 28px; height: 28px; border-radius: 50%; border: 1.5px solid var(--line); display: grid; place-items: center; position: relative; transition: transform .3s var(--ease), background .3s, border-color .3s; }
.acc summary .plus::before, .acc summary .plus::after { content: ""; position: absolute; background: var(--ink); border-radius: 2px; }
.acc summary .plus::before { width: 12px; height: 2px; } .acc summary .plus::after { width: 2px; height: 12px; }
.acc[open] summary .plus { transform: rotate(45deg); background: var(--grad); border-color: transparent; }
.acc[open] summary .plus::before, .acc[open] summary .plus::after { background: #fff; }
.acc .acc-body { padding: 0 24px 22px; color: var(--gray); }
.acc .acc-body p:last-child { margin-bottom: 0; }

/* ---------- footer ---------- */
.footer { border-top: 1px solid var(--line); padding: 56px 0 36px; background: #fff; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 32px; margin-bottom: 40px; }
.footer h5 { margin: 0 0 14px; font-size: .78rem; letter-spacing: .14em; text-transform: uppercase; color: var(--gray); }
.footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.footer a { color: var(--ink-2); font-weight: 600; font-size: .95rem; }
.footer a:hover { color: var(--blue-700); }
.footer .tagline { color: var(--gray); max-width: 320px; margin-top: 14px; font-size: .95rem; }
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; color: var(--gray); font-size: .85rem; border-top: 1px solid var(--line); padding-top: 24px; }
@media (max-width: 860px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .footer-grid { grid-template-columns: 1fr; } }

/* ---------- VSL page ---------- */
.vsl-hero { text-align: center; padding: clamp(40px, 6vw, 72px) 0 clamp(32px, 4vw, 48px); }
.pre-head { display: inline-block; font-weight: 800; font-size: .9rem; letter-spacing: .06em; text-transform: uppercase; color: var(--blue-700); background: var(--grad-soft); padding: 8px 16px; border-radius: var(--radius-pill); margin-bottom: 22px; }
.vsl-hero h1 { font-size: clamp(2rem, 4.6vw, 3.6rem); max-width: 980px; margin: 0 auto 18px; }
.vsl-hero .lead { max-width: 760px; margin: 0 auto 30px; }
.video-frame { position: relative; width: 100%; max-width: 920px; margin: 0 auto; border-radius: 20px; overflow: hidden; background: #000; box-shadow: 0 30px 80px -30px rgba(10,47,228,.45); }
.video-frame.ratio { aspect-ratio: 16 / 9; }
.video-frame iframe, .video-frame video { width: 100%; height: 100%; display: block; border: 0; }
.video-frame .wistia_responsive_padding { padding: 56.25% 0 0 0; position: relative; }
.video-frame .wistia_responsive_wrapper { height: 100%; left: 0; position: absolute; top: 0; width: 100%; }
.vsl-cta { text-align: center; margin: 34px auto 0; max-width: 720px; }
.pre-frame { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin-top: 18px; }
.pre-frame span { font-size: .85rem; font-weight: 700; color: var(--gray); display: inline-flex; align-items: center; gap: 8px; }
.pre-frame span b { width: 22px; height: 22px; border-radius: 50%; background: var(--grad); color: #fff; display: inline-grid; place-items: center; font-size: .72rem; }

.calc { background: #fff; border: 1px solid var(--line); border-radius: 24px; padding: 36px; display: grid; grid-template-columns: 1fr 1fr; gap: 36px; }
.calc label { display: block; font-weight: 800; font-size: .9rem; margin-bottom: 8px; }
.calc .field { margin-bottom: 22px; }
.calc input[type="range"] { width: 100%; accent-color: var(--blue-700); }
.calc .val { font-weight: 800; color: var(--blue-700); }
.calc .out { background: var(--surface); border-radius: 18px; padding: 28px; display: grid; gap: 18px; align-content: start; }
.calc .out .k { font-size: .8rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: var(--gray); }
.calc .out .v { font-size: clamp(1.8rem, 3.2vw, 2.6rem); font-weight: 800; letter-spacing: -0.04em; line-height: 1.05; }
.calc .out .v.grad { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
@media (max-width: 860px) { .calc { grid-template-columns: 1fr; padding: 26px; } }

.deliverables { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.deliv { display: grid; grid-template-columns: 40px 1fr; gap: 14px; padding: 20px; border: 1px solid var(--line); border-radius: 16px; background: #fff; }
.deliv .ic { width: 40px; height: 40px; border-radius: 12px; background: var(--grad-soft); display: grid; place-items: center; color: var(--blue-700); }
.deliv .ic svg { width: 20px; height: 20px; }
.deliv h4 { margin-bottom: 4px; }
.deliv p { margin: 0; color: var(--gray); font-size: .95rem; }
@media (max-width: 700px) { .deliverables { grid-template-columns: 1fr; } }

.objection { padding: 26px 28px; border-radius: 18px; background: #fff; border: 1px solid var(--line); }
.objection .q { font-weight: 800; font-size: 1.05rem; margin-bottom: 8px; display: block; }
.objection .q em { font-style: normal; color: var(--blue-700); }
.objection p { margin: 0; color: var(--gray); }

/* ---------- apply (quiz) ---------- */
.quiz-page { min-height: calc(100vh - var(--nav-h)); display: grid; grid-template-rows: auto 1fr; }
.quiz-progress { height: 4px; background: var(--line); position: relative; }
.quiz-progress i { position: absolute; left: 0; top: 0; bottom: 0; width: 0; background: var(--grad); transition: width .5s var(--ease); }
.quiz-wrap { width: min(720px, calc(100% - 40px)); margin: 0 auto; padding: clamp(40px, 7vh, 80px) 0 60px; }
.quiz-step { display: none; animation: stepIn .45s var(--ease); }
.quiz-step.active { display: block; }
@keyframes stepIn { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
.quiz-step .qn { font-size: .8rem; font-weight: 800; letter-spacing: .12em; color: var(--blue-700); text-transform: uppercase; margin-bottom: 14px; display: block; }
.quiz-step h2 { font-size: clamp(1.6rem, 3.2vw, 2.3rem); margin-bottom: 10px; }
.quiz-step .hint { color: var(--gray); margin-bottom: 26px; }
.choices { display: grid; gap: 10px; }
.choice { text-align: left; display: flex; align-items: center; gap: 14px; padding: 16px 18px; border: 1.5px solid var(--line); border-radius: 14px; background: #fff; font-weight: 700; font-size: 1.02rem; transition: border-color .2s, transform .2s var(--ease), box-shadow .2s; }
.choice .key { flex: none; width: 30px; height: 30px; border-radius: 8px; border: 1.5px solid var(--line); display: grid; place-items: center; font-size: .8rem; font-weight: 800; color: var(--gray); }
.choice:hover { border-color: rgba(10,124,255,.5); transform: translateY(-1px); box-shadow: var(--shadow-sm); }
.choice.selected { border-color: var(--blue-700); background: var(--grad-soft); }
.choice.selected .key { background: var(--grad); color: #fff; border-color: transparent; }
.quiz-nav { display: flex; justify-content: space-between; align-items: center; margin-top: 28px; gap: 12px; }
.quiz-back { background: none; border: 0; color: var(--gray); font-weight: 700; padding: 10px 0; display: inline-flex; align-items: center; gap: 6px; }
.quiz-back:hover { color: var(--ink); }
@media (max-width: 700px) { .quiz-nav .small { display: none; } }
.fields { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.fields .full { grid-column: 1 / -1; }
.field-label { display: block; font-size: .85rem; font-weight: 800; margin-bottom: 6px; }
.input { width: 100%; padding: 15px 16px; border: 1.5px solid var(--line); border-radius: 12px; font: inherit; font-size: 1rem; background: #fff; transition: border-color .2s, box-shadow .2s; }
.input:focus { outline: none; border-color: var(--blue-700); box-shadow: 0 0 0 4px rgba(10,124,255,.15); }
.input.invalid { border-color: #e0353a; }
@media (max-width: 600px) { .fields { grid-template-columns: 1fr; } }
.consent { font-size: .82rem; color: var(--gray); margin-top: 14px; }
.quiz-side { display: flex; flex-wrap: wrap; gap: 18px; margin-top: 40px; padding-top: 24px; border-top: 1px solid var(--line); color: var(--gray); font-size: .85rem; }
.quiz-side span { display: inline-flex; align-items: center; gap: 8px; }
.quiz-side svg { width: 18px; height: 18px; color: var(--blue-700); flex: none; }

/* ---------- book ---------- */
.book-grid { display: grid; grid-template-columns: 1.3fr .7fr; gap: clamp(28px, 4vw, 56px); align-items: start; }
.calendly-inline { min-width: 320px; height: 760px; border-radius: 20px; overflow: hidden; border: 1px solid var(--line); background: #fff; }
.book-aside { position: sticky; top: calc(var(--nav-h) + 24px); }
.book-aside .card { margin-bottom: 16px; }
@media (max-width: 900px) { .book-grid { grid-template-columns: 1fr; } .book-aside { position: static; } .calendly-inline { height: 980px; } }

/* ---------- booked ---------- */
.confirm-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.confirm-step { padding: 26px; border-radius: 18px; background: #fff; border: 1px solid var(--line); position: relative; }
.confirm-step .n { width: 40px; height: 40px; border-radius: 12px; background: var(--grad); color: #fff; display: grid; place-items: center; font-weight: 800; margin-bottom: 16px; }
.confirm-step h4 { margin-bottom: 6px; }
.confirm-step p { margin: 0; color: var(--gray); font-size: .95rem; }
.alert { display: flex; gap: 14px; align-items: flex-start; padding: 18px 20px; border-radius: 16px; background: var(--grad-soft); border: 1px solid rgba(10,124,255,.25); font-weight: 600; }
.alert svg { flex: none; width: 22px; height: 22px; color: var(--blue-700); margin-top: 2px; }
@media (max-width: 800px) { .confirm-steps { grid-template-columns: 1fr; } }

/* ---------- simple page ---------- */
.prose { max-width: 760px; }
.prose h2 { font-size: 1.6rem; margin: 40px 0 12px; }
.prose h3 { font-size: 1.2rem; margin: 28px 0 8px; }
.prose p, .prose li { color: var(--ink-2); }
.prose ul { padding-left: 20px; }

/* ---------- scroll reveal ---------- */
[data-reveal] { opacity: 0; transform: translateY(28px); will-change: transform, opacity; }
[data-reveal].in, .no-js [data-reveal] { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { [data-reveal] { opacity: 1; transform: none; } }

.scroll-progress { position: fixed; top: 0; left: 0; height: 3px; width: 100%; z-index: 60; transform-origin: left; transform: scaleX(0); background: var(--grad); pointer-events: none; }

.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }

/* ---------- gradient fills: paint edge to edge, never tile under a border ---------- */
.stage.active .n, .path-flow li.hot::before, .path-head .icon, .soon-tile .ic, .step .idx,
.acc[open] summary .plus, .pre-frame span b, .choice.selected .key, .confirm-step .n,
.list-check li::before, .card.accent, .marquee-track span i, .eyebrow::before,
.anatomy-steps .track, .anatomy-side .progress i b, .quiz-progress i, .scroll-progress, .nav-links a::after {
  background-image: var(--grad); background-color: var(--blue-700);
  background-origin: border-box; background-clip: border-box; background-size: 100% 100%; background-repeat: no-repeat;
  border-color: transparent;
}
.stage .n { border: 0; }
.card .icon, .deliv .ic, .proof-tag, .pre-head, .choice.selected, .alert {
  background-origin: border-box; background-size: 100% 100%; background-repeat: no-repeat;
}

/* ---------- funnel v2 pages (/vsl /apply /booked): components reused from the main site ---------- */
.list-plain { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; color: var(--ink-2); }
.list-plain li strong { color: var(--ink); }
.list-check.big { gap: 14px; font-size: 1.02rem; }
.list-check.big li strong { color: var(--ink); }
.steps-5 { grid-template-columns: repeat(5, 1fr); gap: 16px; }
.steps-5 .step { padding: 26px 22px; }
.steps-5 .step h3 { font-size: 1.15rem; }
.steps-5 .step p { font-size: .95rem; }
@media (max-width: 1040px) { .steps-5 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px) { .steps-5 { grid-template-columns: 1fr; } }
.chain { position: relative; display: grid; gap: 10px; padding-left: 0; }
.chain .track { position: absolute; left: 21px; top: 28px; width: 2px; height: 0; border-radius: 2px; background: var(--grad); transition: height .5s var(--ease); z-index: 0; }
.chain-link { position: relative; z-index: 1; display: grid; grid-template-columns: 44px 1fr; gap: 14px; align-items: start; padding: 16px 18px; border-radius: 16px; border: 1px solid var(--line); background: #fff; opacity: .45; transform: translateX(10px); transition: opacity .5s var(--ease), transform .5s var(--ease), border-color .4s, box-shadow .4s; }
.chain-link.in { opacity: 1; transform: none; border-color: rgba(10,124,255,.35); box-shadow: var(--shadow-sm); }
.chain-link .n { width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; font-weight: 800; background: var(--surface); color: var(--gray); transition: color .4s; }
.chain-link.in .n { background-image: var(--grad); background-color: var(--blue-700); background-origin: border-box; background-clip: border-box; color: #fff; }
.chain-link h4 { margin-bottom: 4px; }
.chain-link p { margin: 0 0 8px; color: var(--gray); font-size: .95rem; }
.chain-link .owner { display: inline-block; font-size: .74rem; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; padding: 5px 10px; border-radius: var(--radius-pill); background: var(--surface); color: var(--gray); transition: background .35s, color .35s; }
.chain-link .owner.flip { background: var(--grad-soft); color: var(--blue-700); }
.vsl-hero .pre-head { max-width: 760px; }
.vsl-hero .lead strong { color: var(--ink); }
.proof-strip { margin-top: 16px; }
.proof-strip span { font-size: .85rem; }
.proof-strip span::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--grad); display: inline-block; }
.testimonials { display: grid; gap: 14px; }
.testimonial { margin: 0; padding: 22px 24px; border-radius: 16px; background: #fff; border: 1px solid var(--line); }
.testimonial p { margin: 0 0 8px; font-weight: 600; }
.testimonial footer { color: var(--gray); font-size: .9rem; }
.logo-row { display: flex; flex-wrap: wrap; gap: 24px; align-items: center; }
.logo-row img { height: 36px; width: auto; opacity: .8; }
.breakouts { display: grid; gap: 14px; }
.breakout { padding: 26px 28px; border-radius: 18px; background: #fff; border: 1px solid var(--line); scroll-margin-top: 90px; }
.breakout .qn { display: block; font-size: .78rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--blue-700); margin-bottom: 8px; }
.breakout h3 { margin-bottom: 12px; }
.breakout .prose p:last-child { margin-bottom: 0; }
.breakout .video-frame { margin: 0 0 18px; max-width: none; }
.breakout:target { border-color: rgba(10,124,255,.45); box-shadow: var(--shadow); }
.quiz-step .choices + .field-label, .quiz-step .input + .field-label { margin-top: 18px; }
.quiz-step .field-label { margin-top: 14px; }
.quiz-step textarea.input { resize: vertical; min-height: 96px; }
.choices.missing .choice { border-color: #e0353a; }
@media (max-width: 600px) {
  .vsl-hero.fold { padding-top: 16px; padding-bottom: 20px; }
  .vsl-hero.fold .pre-head { font-size: .66rem; padding: 5px 11px; margin-bottom: 10px; letter-spacing: .03em; line-height: 1.35; }
  .vsl-hero.fold h1 { font-size: clamp(1.45rem, 6.6vw, 1.9rem); margin-bottom: 8px; }
  .vsl-hero.fold .lead { font-size: .9rem; line-height: 1.4; margin-bottom: 12px; }
  .vsl-hero.fold .video-frame { border-radius: 14px; }
  .vsl-hero.fold .vsl-cta { margin-top: 12px; }
  .vsl-hero.fold .vsl-cta .btn { padding: 14px 22px; font-size: 1rem; }
  .vsl-hero.fold .cta-note { margin-top: 10px; font-size: .82rem; }
}

/* ==========================================================================
   DESIGN v3 (Oct 22, 2026): Dumo x Sell More Online, in KYR blues.
   Light tinted canvas, floating pill nav, giant numbered stats, dark glow
   sections with a drawn funnel path, pinned horizontal rail, motion everywhere.
   ========================================================================== */
:root { --surface: #f3f7ff; --surface-2: #e9f1ff; --ink-soft: #0b1026; --glow: rgba(10,124,255,.45); }
body { background: #fff; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
.lenis.lenis-stopped { overflow: hidden; }

/* ---------- preloader curtain ---------- */
.curtain { position: fixed; inset: 0; z-index: 200; background: var(--ink); display: grid; place-items: center; transition: transform .9s cubic-bezier(.76,0,.24,1); }
.curtain .mark { display: flex; align-items: center; gap: 14px; font-family: var(--font-brand); font-weight: 900; font-size: 2.2rem; letter-spacing: -.02em; color: #fff; opacity: 0; transform: translateY(14px); animation: curtainIn .6s .1s var(--ease) forwards; }
.curtain .mark img { width: 56px; height: 56px; }
.curtain .bar { position: absolute; left: 0; right: 0; bottom: 0; height: 3px; background: var(--grad); transform-origin: left; transform: scaleX(0); animation: curtainBar .9s .2s var(--ease) forwards; }
.curtain.up { transform: translateY(-100%); }
@keyframes curtainIn { to { opacity: 1; transform: none; } }
@keyframes curtainBar { to { transform: scaleX(1); } }
html.loaded .curtain { pointer-events: none; }

/* ---------- floating pill nav ---------- */
.nav { position: fixed; top: 0; left: 0; right: 0; z-index: 50; background: transparent; border: 0; padding: 14px 0; transition: padding .35s var(--ease); }
.nav .container { background: rgba(255,255,255,.82); -webkit-backdrop-filter: blur(16px) saturate(1.4); backdrop-filter: blur(16px) saturate(1.4); border: 1px solid rgba(6,8,15,.08); border-radius: var(--radius-pill); padding: 10px 14px 10px 18px; box-shadow: 0 12px 40px -24px rgba(10,47,228,.35); max-width: 1120px; transition: box-shadow .35s, padding .35s var(--ease); }
.nav.scrolled { padding: 8px 0; }
.nav.scrolled .container { box-shadow: 0 18px 50px -24px rgba(10,47,228,.45); padding: 7px 10px 7px 16px; }
.nav .brand img { width: 44px; height: 44px; transition: width .3s, height .3s; }
.nav.scrolled .brand img { width: 38px; height: 38px; }
.nav .brand { font-size: 1.6rem; }
.nav-links a { font-size: .92rem; padding: 8px 12px; border-radius: var(--radius-pill); transition: background .25s; }
.nav-links a:hover, .nav-links a[aria-current="page"] { background: var(--surface); }
.nav-links a::after { display: none; }
.nav .btn-primary { padding: 11px 20px; }
.nav .btn-ghost { background: transparent; border-color: transparent; }
@media (max-width: 900px) {
  .nav-links { top: 78px; left: 14px; right: 14px; border-radius: 22px; border: 1px solid var(--line); box-shadow: var(--shadow); padding: 10px 16px 16px; }
  .nav-links a { border-bottom: 1px solid var(--line); border-radius: 0; }
}
main { padding-top: calc(var(--nav-h) + 8px); }

/* ---------- side tab (free playbook) ---------- */
.side-tab { position: fixed; left: 0; top: 50%; z-index: 40; transform: translateY(-50%) rotate(180deg); writing-mode: vertical-rl; background: var(--grad); color: #fff; font-weight: 800; font-size: .78rem; letter-spacing: .14em; text-transform: uppercase; padding: 18px 12px; border-radius: 0 14px 14px 0; box-shadow: 0 10px 30px -12px var(--glow); transition: padding .25s; }
.side-tab:hover { padding-right: 18px; }
@media (max-width: 900px) { .side-tab { display: none; } }

/* ---------- hero v3 ---------- */
.hero { position: relative; overflow: hidden; padding: clamp(40px, 7vw, 96px) 0 clamp(48px, 6vw, 80px); isolation: isolate; }
.hero::before { content: ""; position: absolute; inset: 0; z-index: -2; background:
  radial-gradient(900px 500px at 8% -10%, rgba(10,124,255,.16), transparent 60%),
  radial-gradient(700px 420px at 95% 10%, rgba(60,200,255,.22), transparent 60%),
  linear-gradient(180deg, #ffffff 0%, var(--surface) 100%); }
.hero::after { content: ""; position: absolute; inset: 0; z-index: -1; background-image: linear-gradient(rgba(10,47,228,.06) 1px, transparent 1px), linear-gradient(90deg, rgba(10,47,228,.06) 1px, transparent 1px); background-size: 48px 48px; -webkit-mask-image: radial-gradient(ellipse 70% 60% at 50% 40%, #000 20%, transparent 75%); mask-image: radial-gradient(ellipse 70% 60% at 50% 40%, #000 20%, transparent 75%); }
.blob { position: absolute; z-index: -1; border-radius: 50%; filter: blur(70px); opacity: .55; pointer-events: none; animation: drift 14s ease-in-out infinite alternate; }
.blob.a { width: 520px; height: 520px; left: -160px; top: -120px; background: radial-gradient(circle, rgba(10,124,255,.5), transparent 65%); }
.blob.b { width: 460px; height: 460px; right: -120px; top: 120px; background: radial-gradient(circle, rgba(60,200,255,.55), transparent 65%); animation-delay: -6s; }
@keyframes drift { from { transform: translate3d(0,0,0) scale(1); } to { transform: translate3d(40px, 60px, 0) scale(1.15); } }
.hero-grid { grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr); text-align: left; justify-items: start; align-items: center; gap: clamp(28px, 5vw, 64px); }
.hero .cta-row, .hero-tags { justify-content: flex-start; }
.hero .lead { margin: 0 0 30px; max-width: 560px; }
.hero h1 { font-size: clamp(2.7rem, 5.6vw, 4.9rem); line-height: 1.02; }
.hero .eyebrow { margin-bottom: 20px; }
.hero-stage { position: relative; min-height: 460px; width: 100%; }
.float { position: absolute; background: rgba(255,255,255,.9); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); border: 1px solid rgba(6,8,15,.08); border-radius: 20px; padding: 18px 20px; box-shadow: 0 30px 60px -30px rgba(10,47,228,.35); min-width: 190px; will-change: transform; }
.float .k { font-size: .72rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--gray); }
.float .v { font-family: var(--font-display); font-weight: 800; font-size: 2.1rem; letter-spacing: -.04em; line-height: 1.05; margin-top: 6px; }
.float .d { font-size: .82rem; color: var(--gray); margin-top: 4px; }
.float .spark { display: block; width: 100%; height: 34px; margin-top: 10px; }
.float.f1 { left: 4%; top: 6%; animation: bob 6s ease-in-out infinite; }
.float.f2 { right: 0; top: 30%; animation: bob 7s ease-in-out infinite; animation-delay: -2s; }
.float.f3 { left: 12%; bottom: 6%; animation: bob 8s ease-in-out infinite; animation-delay: -4s; }
.float.dark { background: var(--ink); color: #fff; border-color: transparent; }
.float.dark .k { color: var(--cyan); }
.float.dark .d { color: rgba(255,255,255,.65); }
@keyframes bob { 0%, 100% { translate: 0 0; } 50% { translate: 0 -10px; } }
.hero-ring { position: absolute; inset: 10% 6%; border-radius: 32px; background: var(--grad); opacity: .12; transform: rotate(-6deg); filter: blur(2px); }
.scroll-cue { display: inline-flex; align-items: center; gap: 10px; margin-top: 34px; font-size: .8rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--gray); }
.scroll-cue i { width: 22px; height: 34px; border: 2px solid var(--gray-300); border-radius: 12px; position: relative; display: inline-block; }
.scroll-cue i::after { content: ""; position: absolute; left: 50%; top: 6px; width: 4px; height: 8px; margin-left: -2px; border-radius: 2px; background: var(--blue-700); animation: cue 1.6s ease-in-out infinite; }
@keyframes cue { 0% { transform: translateY(0); opacity: 1; } 100% { transform: translateY(12px); opacity: 0; } }
@media (max-width: 980px) { .hero-grid { grid-template-columns: 1fr; } .hero-stage { min-height: 380px; margin-top: 10px; } .float { min-width: 160px; padding: 14px 16px; } .float .v { font-size: 1.7rem; } }
@media (max-width: 600px) { .hero-stage { min-height: 330px; } .float.f1 { left: 0; top: 0; } .float.f2 { right: 0; top: 36%; } .float.f3 { left: 6%; bottom: 0; } .hero .eyebrow { display: inline-flex; } .hero .eyebrow::before { display: inline-block; } }

/* ---------- split text reveal ---------- */
[data-split] .w { display: inline-block; overflow: hidden; vertical-align: bottom; padding-bottom: .08em; margin-bottom: -.08em; }
[data-split] .w > span { display: inline-block; will-change: transform; }
html.js [data-split]:not(.split-ready) { visibility: hidden; }

/* ---------- marquee v3 (dark strip) ---------- */
.marquee { background: var(--ink); border: 0; padding: 16px 0; }
.marquee-track span { color: rgba(255,255,255,.85); }
.marquee-track span i { background: var(--grad); }

/* ---------- numbered stat tiles (Dumo) ---------- */
.stat-tiles { display: grid; grid-template-columns: 1.1fr 1fr 1fr; grid-template-rows: auto auto; gap: 16px; }
.tile { position: relative; border-radius: 24px; padding: 28px; background: #fff; border: 1px solid var(--line); overflow: hidden; transition: transform .4s var(--ease), box-shadow .4s; }
.tile:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.tile .k { font-size: .72rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--blue-700); }
.tile .v { font-family: var(--font-display); font-weight: 800; font-size: clamp(2.6rem, 4.4vw, 3.8rem); letter-spacing: -.05em; line-height: 1; margin-top: 14px; }
.tile .d { color: var(--gray); margin-top: 10px; font-size: .95rem; }
.tile.hero-tile { grid-row: 1 / span 2; background: var(--grad); color: #fff; border: 0; display: flex; flex-direction: column; justify-content: space-between; min-height: 360px; }
.tile.hero-tile .k { color: rgba(255,255,255,.8); }
.tile.hero-tile .v { font-size: clamp(5rem, 10vw, 8.5rem); margin-top: 30px; }
.tile.hero-tile .d { color: rgba(255,255,255,.85); font-size: 1.05rem; }
.tile.hero-tile::after { content: ""; position: absolute; right: -80px; bottom: -120px; width: 320px; height: 320px; border-radius: 50%; background: rgba(255,255,255,.14); filter: blur(10px); }
@media (max-width: 900px) { .stat-tiles { grid-template-columns: 1fr 1fr; } .tile.hero-tile { grid-column: 1 / -1; grid-row: auto; min-height: 260px; } }
@media (max-width: 560px) { .stat-tiles { grid-template-columns: 1fr; } }

/* ---------- numbered service list (Dumo "the system") ---------- */
.svc-list { display: grid; }
.svc { display: grid; grid-template-columns: 110px 1fr; gap: 24px; padding: 34px 0; border-top: 1px solid var(--line); transition: opacity .4s; opacity: .45; }
.svc:last-child { border-bottom: 1px solid var(--line); }
.svc.active { opacity: 1; }
.svc .num { font-family: var(--font-display); font-weight: 800; font-size: clamp(2.4rem, 4vw, 3.6rem); letter-spacing: -.05em; line-height: 1; color: var(--gray-300); transition: color .4s; }
.svc.active .num { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.svc h3 { font-size: clamp(1.4rem, 2.4vw, 2rem); margin-bottom: 6px; }
.svc .tags { font-size: .74rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--blue-700); margin-bottom: 12px; }
.svc p { color: var(--gray); margin: 0; max-width: 680px; font-size: 1.05rem; }
@media (max-width: 700px) { .svc { grid-template-columns: 1fr; gap: 10px; padding: 26px 0; } }

/* ---------- pinned horizontal rail ---------- */
.rail-section { position: relative; overflow: hidden; }
.rail-head { padding-bottom: 28px; }
.rail { display: flex; gap: 18px; will-change: transform; }
.rail .card { flex: 0 0 min(380px, 82vw); min-height: 300px; display: flex; flex-direction: column; justify-content: space-between; }
.rail .card .num { font-family: var(--font-display); font-size: 3rem; font-weight: 800; letter-spacing: -.05em; color: var(--surface-2); line-height: 1; }
.rail-progress { height: 4px; background: var(--line); border-radius: 2px; margin-top: 26px; overflow: hidden; }
.rail-progress i { display: block; height: 100%; width: 0; background: var(--grad); border-radius: 2px; }
@media (max-width: 900px) { .rail { overflow-x: auto; padding-bottom: 10px; scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch; } .rail .card { scroll-snap-align: start; } .rail-progress { display: none; } }

/* ---------- dark sections with glow (Sell More Online) ---------- */
.dark { background: radial-gradient(1200px 600px at 20% -10%, rgba(10,47,228,.35), transparent 60%), radial-gradient(900px 500px at 100% 100%, rgba(60,200,255,.18), transparent 55%), var(--ink-soft); color: #fff; position: relative; overflow: hidden; }
.dark .eyebrow { color: var(--cyan); }
.dark h2, .dark h3, .dark h4 { color: #fff; }
.dark .lead, .dark p { color: rgba(255,255,255,.72); }
.dark .btn-ghost { background: rgba(255,255,255,.08); color: #fff; border-color: rgba(255,255,255,.18); }
.dark .btn-ghost:hover { background: rgba(255,255,255,.14); }
.glow { position: relative; background: rgba(255,255,255,.04); border: 1px solid rgba(255,255,255,.1); border-radius: 20px; overflow: hidden; }
.glow::before { content: ""; position: absolute; inset: 0; background: radial-gradient(420px circle at var(--mx, 50%) var(--my, 50%), rgba(10,124,255,.22), transparent 45%); opacity: 0; transition: opacity .4s; pointer-events: none; }
.glow:hover::before { opacity: 1; }
.dark .stage { background: rgba(255,255,255,.04); border-color: rgba(255,255,255,.1); color: #fff; }
.dark .stage h4 { color: #fff; }
.dark .stage p { color: rgba(255,255,255,.65); }
.dark .stage .n { background: rgba(255,255,255,.08); color: rgba(255,255,255,.7); }
.dark .stage.active { border-color: rgba(60,200,255,.6); box-shadow: 0 30px 60px -30px var(--glow); background: rgba(255,255,255,.07); }
.dark .anatomy-steps::before { background: rgba(255,255,255,.12); }
.dark .stage::before { background: var(--ink-soft); border-color: rgba(255,255,255,.3); }
.dark .stage.active::before, .dark .stage.done::before { background: var(--cyan); border-color: var(--cyan); }
.dark .anatomy-side .big-label { color: #fff; }
.dark .anatomy-side .big-sub { color: rgba(255,255,255,.65); }
.dark .anatomy-side .progress { color: rgba(255,255,255,.6); }
.dark .anatomy-side .progress i { background: rgba(255,255,255,.12); }

/* funnel path (drawn on scroll) */
.funnel-path { width: 100%; height: auto; display: block; overflow: visible; }
.funnel-path .trail { fill: none; stroke: rgba(255,255,255,.12); stroke-width: 10; stroke-linecap: round; }
.funnel-path .ink { fill: none; stroke: url(#pathGrad); stroke-width: 10; stroke-linecap: round; filter: drop-shadow(0 0 14px rgba(60,200,255,.6)); }
.funnel-path .node circle { fill: var(--ink-soft); stroke: rgba(255,255,255,.35); stroke-width: 3; transition: fill .4s, stroke .4s, r .4s; }
.funnel-path .node text { fill: rgba(255,255,255,.55); font-family: var(--font); font-size: 15px; font-weight: 800; transition: fill .4s; }
.funnel-path .node.on circle { fill: var(--cyan); stroke: #fff; }
.funnel-path .node.on text { fill: #fff; }
.funnel-path .node.on circle.halo { fill: rgba(60,200,255,.25); stroke: none; }
.funnel-path .node circle.halo { fill: transparent; stroke: none; }
.anatomy-side.pathside { text-align: left; }

/* ---------- tall case card (Dumo) ---------- */
.case-card { display: grid; grid-template-columns: 1fr 1fr; border-radius: 28px; overflow: hidden; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-sm); }
.case-card .media { position: relative; min-height: 420px; background: var(--ink); overflow: hidden; }
.case-card .media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: left top; opacity: .9; transform: scale(1.08); transition: transform 1.2s var(--ease); }
.case-card:hover .media img { transform: scale(1); }
.case-card .media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 30%, rgba(6,8,15,.85) 100%); }
.case-card .overlay { position: absolute; left: 24px; right: 24px; bottom: 22px; z-index: 1; display: flex; gap: 12px; flex-wrap: wrap; }
.case-card .chip { background: rgba(255,255,255,.12); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); border: 1px solid rgba(255,255,255,.2); color: #fff; border-radius: 16px; padding: 12px 16px; min-width: 140px; }
.case-card .chip b { display: block; font-family: var(--font-display); font-size: 1.8rem; letter-spacing: -.04em; line-height: 1; }
.case-card .chip small { display: block; font-size: .74rem; font-weight: 700; color: rgba(255,255,255,.75); margin-top: 4px; }
.case-card .body { padding: clamp(28px, 4vw, 48px); display: flex; flex-direction: column; justify-content: center; }
@media (max-width: 860px) { .case-card { grid-template-columns: 1fr; } .case-card .media { min-height: 300px; } }

/* ---------- timeline (14 days) ---------- */
.timeline { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; position: relative; }
.timeline::before { content: ""; position: absolute; left: 0; right: 0; top: 23px; height: 2px; background: var(--line); }
.timeline .tl { position: relative; padding: 0 28px 0 0; }
.timeline .tl .dot { width: 48px; height: 48px; border-radius: 50%; background: var(--grad); color: #fff; display: grid; place-items: center; font-weight: 800; position: relative; z-index: 1; box-shadow: 0 0 0 8px #fff; }
.timeline .tl .day { font-size: .74rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--blue-700); margin: 18px 0 6px; }
.timeline .tl h3 { margin-bottom: 8px; }
.timeline .tl p { color: var(--gray); margin: 0; }
@media (max-width: 760px) { .timeline { grid-template-columns: 1fr; gap: 22px; } .timeline::before { display: none; } }

/* ---------- tilt + magnetic ---------- */
[data-tilt] { transform-style: preserve-3d; will-change: transform; }
.btn-primary { position: relative; overflow: hidden; }
.btn-primary::after { content: ""; position: absolute; top: 0; left: -60%; width: 40%; height: 100%; background: linear-gradient(100deg, transparent, rgba(255,255,255,.45), transparent); transform: skewX(-20deg); transition: left .6s var(--ease); }
.btn-primary:hover::after { left: 130%; }

/* ---------- ghost numbers + section heads ---------- */
.section-head .ghost { position: absolute; right: 0; top: -20px; font-family: var(--font-display); font-weight: 800; font-size: clamp(5rem, 12vw, 10rem); line-height: 1; letter-spacing: -.06em; color: var(--surface-2); z-index: -1; pointer-events: none; user-select: none; }
.section-head { position: relative; }
.dark .section-head .ghost { color: rgba(255,255,255,.05); }

/* ---------- band v3 ---------- */
.band { background: radial-gradient(900px 500px at 10% 0%, rgba(10,47,228,.5), transparent 60%), radial-gradient(700px 500px at 90% 100%, rgba(60,200,255,.3), transparent 60%), var(--ink-soft); }
.band .orb { animation: drift 16s ease-in-out infinite alternate; }

/* ---------- footer v3 (dark) ---------- */
.footer { background: var(--ink); color: rgba(255,255,255,.75); border-top: 0; padding: 72px 0 36px; position: relative; overflow: hidden; }
.footer .brand .wordmark { -webkit-text-fill-color: #fff; color: #fff; background: none; }
.footer h5 { color: rgba(255,255,255,.5); }
.footer a { color: rgba(255,255,255,.85); }
.footer a:hover { color: var(--cyan); }
.footer .tagline, .footer .small { color: rgba(255,255,255,.55); }
.footer-bottom { border-top-color: rgba(255,255,255,.1); color: rgba(255,255,255,.5); }
.footer .big-mark { font-family: var(--font-brand); font-weight: 900; font-size: clamp(5rem, 18vw, 16rem); line-height: .8; letter-spacing: -.04em; color: rgba(255,255,255,.04); position: absolute; right: -2%; bottom: -4%; pointer-events: none; user-select: none; }

/* ---------- misc ---------- */
.card { transition: transform .45s var(--ease), box-shadow .45s, border-color .3s; }
.proof-tag { background: var(--surface-2); }
.section.surface { background: var(--surface); }
::selection { background: rgba(60,200,255,.35); }

/* ---------- hero revenue chart (replaces the floating cards) ---------- */
.chart-card { width: 100%; background: rgba(255,255,255,.94); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px); border: 1px solid rgba(6,8,15,.08); border-radius: 26px; padding: 24px 24px 18px; box-shadow: 0 40px 80px -40px rgba(10,47,228,.45); opacity: 0; transform: translateY(24px) scale(.98); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.chart-card.show { opacity: 1; transform: none; }
.chart-head { display: flex; justify-content: space-between; align-items: flex-start; gap: 16px; margin-bottom: 14px; }
.chart-head .k { font-size: .72rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--gray); }
.chart-head .v { font-family: var(--font-display); font-weight: 800; font-size: clamp(2.4rem, 4vw, 3.4rem); letter-spacing: -.05em; line-height: 1; margin-top: 8px; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; font-variant-numeric: tabular-nums; }
.chart-head .d { color: var(--gray); font-size: .92rem; margin-top: 6px; }
.chart-head .pill { flex: none; font-size: .74rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--blue-700); background: var(--surface-2); padding: 7px 12px; border-radius: var(--radius-pill); }
.chart { width: 100%; height: auto; display: block; aspect-ratio: 560 / 260; overflow: visible; }
.chart .g { stroke: rgba(6,8,15,.07); stroke-width: 1; }
.chart .area { fill: url(#areaGrad); opacity: 0; transition: opacity .8s .2s; }
.chart .line { fill: none; stroke: url(#lineGrad); stroke-width: 4; stroke-linecap: round; stroke-linejoin: round; filter: drop-shadow(0 6px 10px rgba(10,124,255,.35)); }
.chart .end { fill: var(--blue-700); stroke: #fff; stroke-width: 3; opacity: 0; transition: opacity .3s; }
.chart .end.halo { fill: rgba(10,124,255,.2); stroke: none; transform-origin: center; transform-box: fill-box; animation: halo 1.8s ease-out infinite; }
@keyframes halo { 0% { transform: scale(.5); opacity: .9; } 100% { transform: scale(1.5); opacity: 0; } }
.chart text { font-family: var(--font); font-size: 12px; font-weight: 700; fill: var(--gray-400); }
.chart-card.drawn .area, .chart-card.drawn .end { opacity: 1; }
.chart-foot { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; margin-top: 10px; font-size: .78rem; font-weight: 700; color: var(--gray); }
.chart-foot i { display: inline-block; width: 10px; height: 10px; border-radius: 50%; background: var(--grad); margin-right: 6px; vertical-align: -1px; }
@media (max-width: 980px) { .chart-card { margin-top: 8px; } }
/* rail: compact head so the pinned cards sit mid-screen and never get cut */
.rail-section.section { padding: 44px 0 40px; }
.rail-head { margin-bottom: 0; padding-bottom: 20px; max-width: 900px; }
.rail-head h2 { font-size: clamp(1.8rem, 3.4vw, 2.6rem); margin-bottom: 10px; }
.rail-head .small-lead { font-size: 1.02rem; max-width: 760px; }
.rail .card { min-height: 250px; }
.rail .card h3 { font-size: 1.3rem; }
.rail .card p { font-size: .95rem; }
.rail-progress { margin-top: 18px; }
/* ---------- offers (minimal, intentional) ---------- */
.offers { gap: 20px; }
.offer { background: #fff; border: 1px solid var(--line); border-radius: 24px; padding: 30px; display: flex; flex-direction: column; gap: 22px; transition: transform .4s var(--ease), box-shadow .4s; }
.offer:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.offer-head { display: grid; grid-template-columns: 48px 1fr; gap: 16px; align-items: start; }
.offer-head .icon { width: 48px; height: 48px; border-radius: 14px; background-image: var(--grad); background-color: var(--blue-700); background-origin: border-box; color: #fff; display: grid; place-items: center; }
.offer-head .icon svg { width: 22px; height: 22px; }
.offer-head h3 { font-size: 1.3rem; margin-bottom: 4px; }
.offer-head .sub { margin: 0; color: var(--gray); font-size: .95rem; }
.offer-flow { list-style: none; margin: 0; padding: 0; display: grid; counter-reset: step; border-top: 1px solid var(--line); }
.offer-flow li { counter-increment: step; display: grid; grid-template-columns: 30px 1fr; gap: 12px; align-items: baseline; padding: 12px 0; border-bottom: 1px solid var(--line); }
.offer-flow li::before { content: counter(step, decimal-leading-zero); font-size: .74rem; font-weight: 800; letter-spacing: .06em; color: var(--blue-700); }
.offer-flow li span { font-weight: 800; font-size: .98rem; color: var(--ink); display: block; }
.offer-flow li small { display: block; color: var(--gray); font-size: .86rem; margin-top: 2px; }
.offer .btn { align-self: flex-start; margin-top: auto; }
/* nav: only the pill, never a flat bar behind it */
.nav, .nav.scrolled { background: transparent !important; border-bottom: 0 !important; -webkit-backdrop-filter: none; backdrop-filter: none; box-shadow: none; }
/* hero background runs to the very top of the page, under the pill nav */
.hero, .vsl-hero { margin-top: calc(-1 * (var(--nav-h) + 8px)); padding-top: calc(var(--nav-h) + clamp(40px, 6vw, 80px)); }
.vsl-hero { position: relative; isolation: isolate; }
.vsl-hero::before { content: ""; position: absolute; inset: 0; z-index: -1; background: radial-gradient(900px 500px at 8% -10%, rgba(10,124,255,.14), transparent 60%), radial-gradient(700px 420px at 95% 10%, rgba(60,200,255,.2), transparent 60%), linear-gradient(180deg, #ffffff 0%, var(--surface) 100%); }
@media (max-width: 600px) { .vsl-hero.fold { padding-top: calc(var(--nav-h) + 16px); } }
/* stages: no dot, the number lights up instead; line fills to the active stage */
.stage::before { display: none !important; }
.anatomy-steps { padding-left: 0; }
.anatomy-steps::before, .anatomy-steps .track { left: -18px; }
.dark .stage .n { transition: background .35s, color .35s, box-shadow .35s; }
.dark .stage.active .n { background-image: var(--grad); background-color: var(--blue-700); background-origin: border-box; background-clip: border-box; color: #fff; box-shadow: 0 10px 24px -10px var(--glow); }
.dark .stage.done .n { background: rgba(60,200,255,.18); color: var(--cyan); }
.dark .stage.active { opacity: 1; }
.dark .stage { opacity: .55; }
.dark .stage.done { opacity: .8; }
@media (max-width: 900px) { .anatomy-steps::before, .anatomy-steps .track { display: none; } .dark .stage { opacity: 1; } }
/* testimonials (render only when PROOF.testimonials is filled in config) */
.testimonials.grid { gap: 18px; }
.testimonial { position: relative; padding: 30px 28px 24px; }
.testimonial .q { position: absolute; top: 8px; left: 20px; font-family: var(--font-display); font-size: 4rem; line-height: 1; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; opacity: .35; }
.testimonial p { position: relative; font-size: 1.05rem; line-height: 1.55; color: var(--ink); margin: 10px 0 16px; }
.testimonial footer { display: grid; gap: 2px; font-size: .88rem; color: var(--gray); }
.testimonial footer b { color: var(--ink); }
.testimonial footer em { font-style: normal; color: var(--blue-700); font-weight: 700; }
.offers.grid-3 { gap: 16px; }
.offers.grid-3 .offer { padding: 26px; }
.offers.grid-3 .offer-head h3 { font-size: 1.15rem; }
.offers.grid-3 .offer-flow li { padding: 10px 0; }
.offers.grid-3 .offer-flow li span { font-size: .93rem; }
.offers.grid-3 .offer .btn { padding: 13px 20px; font-size: .95rem; }
@media (max-width: 980px) { .offers.grid-3 { grid-template-columns: 1fr; } }
.section-head .ghost { display: none; }
.rail .card { position: relative; justify-content: flex-start; min-height: 230px; }
.rail .card .num { position: absolute; top: 18px; right: 20px; font-size: .78rem; font-weight: 800; letter-spacing: .12em; color: var(--blue-700); background: var(--surface-2); padding: 5px 10px; border-radius: var(--radius-pill); line-height: 1; }
/* marquee: seamless infinite loop over three identical copies */
@keyframes marqueeLoop { from { transform: translate3d(0,0,0); } to { transform: translate3d(-33.3333%,0,0); } }
.marquee-track { animation: marqueeLoop 42s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
/* rail card numbers: the big display digits again, pinned top right */
.rail .card .num { position: absolute; top: 14px; right: 20px; font-family: var(--font-display); font-size: 2.6rem; font-weight: 800; letter-spacing: -.05em; line-height: 1; color: var(--surface-2); background: none; padding: 0; border-radius: 0; }
.rail .card:hover .num { color: rgba(10,124,255,.18); }
.anatomy-steps::before { bottom: 0; }
.svc { cursor: pointer; }
.svc:hover { opacity: .75; }
.svc.active:hover { opacity: 1; }
/* ---------- the deck: a vertical card wheel pinned to the scroll ---------- */
.deck-section { overflow: hidden; }
.deck { position: relative; height: 420px; max-width: 720px; margin: 0 auto; perspective: 1200px; }
.deck-card { position: absolute; left: 0; right: 0; top: 0; margin: 0 auto; background: #fff; border: 1px solid var(--line); border-radius: 24px; padding: 30px 32px 26px; box-shadow: 0 30px 60px -40px rgba(10,47,228,.35); will-change: transform, opacity; transform-origin: 50% 0; }
.deck-card .num { position: absolute; top: 18px; right: 24px; font-family: var(--font-display); font-weight: 800; font-size: 2.4rem; letter-spacing: -.05em; line-height: 1; color: var(--surface-2); }
.deck-card .icon { width: 46px; height: 46px; border-radius: 14px; background: var(--grad-soft); color: var(--blue-700); display: grid; place-items: center; margin-bottom: 16px; }
.deck-card .icon svg { width: 22px; height: 22px; }
.deck-card h3 { font-size: 1.5rem; margin-bottom: 8px; }
.deck-card p { color: var(--gray); margin: 0; font-size: 1.02rem; max-width: 560px; }
.deck-toggle { margin-top: 18px; display: inline-flex; align-items: center; gap: 8px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-pill); padding: 9px 14px; font-weight: 800; font-size: .85rem; color: var(--blue-700); transition: background .25s, border-color .25s; }
.deck-toggle:hover { background: var(--surface-2); border-color: rgba(10,124,255,.3); }
.deck-toggle i { width: 14px; height: 14px; position: relative; display: inline-block; }
.deck-toggle i::before, .deck-toggle i::after { content: ""; position: absolute; background: currentColor; border-radius: 2px; left: 50%; top: 50%; transform: translate(-50%, -50%); transition: transform .3s var(--ease); }
.deck-toggle i::before { width: 12px; height: 2px; } .deck-toggle i::after { width: 2px; height: 12px; }
.deck-card.open .deck-toggle i::after { transform: translate(-50%, -50%) rotate(90deg); }
.deck-more { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .45s var(--ease); }
.deck-more > ul { overflow: hidden; margin: 0; padding-top: 0; }
.deck-card.open .deck-more { grid-template-rows: 1fr; }
.deck-card.open .deck-more > ul { padding-top: 18px; }
.deck-card .list-check li { font-size: .95rem; }
.deck-card.accent { background: var(--grad); color: #fff; border: 0; display: flex; flex-direction: column; align-items: flex-start; gap: 6px; }
.deck-card.accent h3, .deck-card.accent p { color: #fff; }
.deck-card.accent .num { color: rgba(255,255,255,.25); }
.deck-card.accent .btn { margin-top: 14px; }
.deck-card.accent .btn-ghost { background: #fff; color: var(--ink); border-color: #fff; }
.deck-card:not(.front) { pointer-events: none; }
.deck-card.front { pointer-events: auto; }
.deck-card.peek { pointer-events: auto; cursor: pointer; }
.deck-dots { display: flex; justify-content: center; gap: 8px; margin-top: 26px; }
.deck-dots i { width: 8px; height: 8px; border-radius: 50%; background: var(--gray-300); transition: width .3s var(--ease), background .3s; }
.deck-dots i.on { width: 28px; border-radius: 4px; background: var(--grad); }
@media (max-width: 900px) {
  .deck { height: auto; display: grid; gap: 14px; perspective: none; }
  .deck-card { position: relative; transform: none !important; opacity: 1 !important; pointer-events: auto !important; }
  .deck-dots { display: none; }
}
/* ---------- case studies ---------- */
.cases { display: grid; gap: 22px; }
.case { background: #fff; border: 1px solid var(--line); border-radius: 28px; padding: clamp(26px, 4vw, 44px); display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(24px, 4vw, 48px); scroll-margin-top: 110px; }
.case-top h3 { font-size: clamp(1.6rem, 3vw, 2.2rem); margin: 12px 0 10px; }
.case-top .lead { margin: 0; }
.case-metrics { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 22px; }
.case-metrics .cm { padding: 18px 20px; border-radius: 18px; background: var(--surface); }
.case-metrics .cm b { display: block; font-family: var(--font-display); font-weight: 800; font-size: clamp(1.8rem, 3vw, 2.6rem); letter-spacing: -.05em; line-height: 1; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.case-metrics .cm span { display: block; color: var(--gray); font-size: .88rem; margin-top: 6px; }
.case-soon { margin: 22px 0 0; padding: 16px 20px; border-radius: 18px; background: var(--surface); color: var(--gray); font-weight: 700; font-size: .95rem; }
.case-did .k { display: block; font-size: .72rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--blue-700); margin-bottom: 12px; }
.tags { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.tags li { font-size: .84rem; font-weight: 700; color: var(--ink-2); background: #fff; border: 1px solid var(--line); border-radius: var(--radius-pill); padding: 7px 12px; }
.case .tags li { background: var(--surface); border-color: transparent; }
@media (max-width: 860px) { .case { grid-template-columns: 1fr; } }
.mini-cases { gap: 16px; }
.mini-case { display: flex; flex-direction: column; gap: 14px; background: #fff; border: 1px solid var(--line); border-radius: 24px; padding: 26px; transition: transform .4s var(--ease), box-shadow .4s; }
.mini-case:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.mini-case .proof-tag { align-self: flex-start; margin: 0; }
.mini-case h3 { font-size: 1.3rem; }
.mini-stat b { display: block; font-family: var(--font-display); font-weight: 800; font-size: 2.4rem; letter-spacing: -.05em; line-height: 1; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.mini-stat span { display: block; color: var(--gray); font-size: .86rem; margin-top: 4px; }
.mini-stat.soon b { font-size: 1.6rem; }
.mini-case .more { margin-top: auto; font-weight: 800; color: var(--blue-700); display: inline-flex; align-items: center; gap: 6px; font-size: .92rem; }
.mini-case .more svg { width: 16px; height: 16px; }
.offers.grid-2 { gap: 20px; max-width: 980px; margin: 0 auto; }
/* ---------- ad lab (our main thing) ---------- */
.adlab-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(28px, 5vw, 72px); align-items: center; }
.adlab-points { list-style: none; margin: 26px 0 28px; padding: 0; display: grid; gap: 14px; }
.adlab-points li { display: grid; grid-template-columns: 64px 1fr; gap: 14px; align-items: center; }
.adlab-points b { font-family: var(--font-display); font-weight: 800; font-size: 2rem; letter-spacing: -.05em; line-height: 1; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.adlab-points span { color: rgba(255,255,255,.75); font-size: .98rem; }
.adlab { background: rgba(255,255,255,.04); border: 1px solid rgba(255,255,255,.1); border-radius: 26px; padding: 22px; box-shadow: 0 40px 80px -40px rgba(10,47,228,.6); }
.adlab-head { display: flex; justify-content: space-between; align-items: center; font-size: .78rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: rgba(255,255,255,.7); }
.adlab-head .live i { display: inline-block; width: 8px; height: 8px; border-radius: 50%; background: #3cff9a; margin-right: 8px; box-shadow: 0 0 0 0 rgba(60,255,154,.6); animation: livePulse 1.6s ease-out infinite; }
@keyframes livePulse { to { box-shadow: 0 0 0 10px rgba(60,255,154,0); } }
.adlab-head .week b { color: var(--cyan); }
.days { position: relative; display: grid; grid-template-columns: repeat(7, 1fr); margin: 16px 0 18px; padding-bottom: 10px; font-size: .7rem; font-weight: 800; letter-spacing: .08em; color: rgba(255,255,255,.45); text-align: center; border-bottom: 1px solid rgba(255,255,255,.1); }
.days i { position: absolute; left: 0; bottom: -1px; height: 2px; width: 0; background: var(--grad); border-radius: 2px; }
.ads { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; }
.ad { background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.1); border-radius: 16px; overflow: hidden; opacity: 0; transform: translateY(16px) scale(.96); transition: box-shadow .4s, border-color .4s; }
.ad .thumb { aspect-ratio: 4 / 3; display: grid; place-items: end start; padding: 10px; color: #fff; font-weight: 800; font-size: .78rem; line-height: 1.2; letter-spacing: -.01em; }
.ad .thumb.t0 { background: linear-gradient(135deg, #0a2fe4, #0a7cff); }
.ad .thumb.t1 { background: linear-gradient(135deg, #0b1026, #0a7cff); }
.ad .thumb.t2 { background: linear-gradient(135deg, #0a7cff, #3cc8ff); }
.ad .thumb.t3 { background: linear-gradient(135deg, #1b2030, #0a2fe4); }
.ad .meta { padding: 10px 10px 11px; display: grid; gap: 8px; }
.ad .meter { height: 5px; background: rgba(255,255,255,.1); border-radius: 3px; overflow: hidden; }
.ad .meter i { display: block; height: 100%; width: 0; background: var(--grad); border-radius: 3px; }
.ad .row { display: flex; justify-content: space-between; align-items: center; font-size: .7rem; font-weight: 800; color: rgba(255,255,255,.6); }
.ad .row b { color: #fff; }
.ad .pill { padding: 3px 8px; border-radius: 999px; background: rgba(255,255,255,.08); color: rgba(255,255,255,.7); letter-spacing: .04em; text-transform: uppercase; font-size: .62rem; }
.ad.win { border-color: rgba(60,200,255,.7); box-shadow: 0 0 0 1px rgba(60,200,255,.4), 0 20px 40px -20px rgba(60,200,255,.6); }
.ad.win .pill { background: var(--grad); color: #fff; }
.ad.lose { opacity: .35 !important; filter: grayscale(.6); }
.ad.lose .pill { background: rgba(255,80,80,.18); color: #ff8a8a; }
.adlab-foot { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin-top: 16px; }
.kpi { background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.08); border-radius: 14px; padding: 12px 14px; }
.kpi span { display: block; font-size: .66rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: rgba(255,255,255,.5); }
.kpi b { display: block; font-family: var(--font-display); font-size: 1.5rem; letter-spacing: -.04em; color: #fff; margin-top: 4px; font-variant-numeric: tabular-nums; }
@media (max-width: 980px) { .adlab-grid { grid-template-columns: 1fr; } .ads { grid-template-columns: repeat(2, 1fr); } .adlab { padding: 16px; } .adlab-foot { grid-template-columns: 1fr 1fr; } .kpi:last-child { grid-column: 1 / -1; } }
@media (max-width: 420px) { .ads { grid-template-columns: repeat(2, 1fr); gap: 8px; } .ad .thumb { font-size: .7rem; } .days { font-size: .6rem; } }
/* ---------- expandable stages ---------- */
.stage .stage-more { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .45s var(--ease); }
.stage .stage-more > div { overflow: hidden; }
.stage .stage-more p { margin: 0; padding-top: 0; transition: padding .45s var(--ease); font-size: .92rem; color: rgba(255,255,255,.75); }
.stage.open .stage-more { grid-template-rows: 1fr; }
.stage.open .stage-more p { padding-top: 12px; }
.stage h4 { display: flex; align-items: center; justify-content: space-between; gap: 10px; }
.stage h4::after { content: "+"; font-weight: 800; font-size: 1.1rem; color: var(--cyan); opacity: .8; transition: transform .3s var(--ease); }
.stage.open h4::after { transform: rotate(45deg); }
.kpi b span { display: inline; font: inherit; color: inherit; letter-spacing: inherit; text-transform: none; }

/* ==========================================================================
   PITCH: National Hair Centers (navy, gold, cream, Playfair headings)
   ========================================================================== */
.nhc { --navy: #1a2744; --navy-2: #0f172e; --gold: #c9a84c; --gold-2: #e2c477; --cream: #faf8f4; --ink-n: #1f2937; --serif: "Playfair Display", Georgia, serif; color: var(--ink-n); }
.nhc h1, .nhc h2, .nhc h3 { font-family: var(--serif); letter-spacing: -.01em; font-weight: 700; }
.nhc h2 { font-size: clamp(1.9rem, 3.6vw, 2.9rem); line-height: 1.1; }
.nhc h3 { font-size: 1.35rem; line-height: 1.25; }
.nhc p { color: #4b5563; }
.nhc-eyebrow { display: inline-block; font-size: .74rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--gold); margin-bottom: 14px; }
.nhc-section { padding: clamp(56px, 7vw, 100px) 0; background: #fff; }
.nhc-section.cream { background: var(--cream); }
.nhc-section.dark { background: radial-gradient(900px 500px at 15% 0%, rgba(201,168,76,.18), transparent 60%), var(--navy-2); color: #fff; }
.nhc-section.dark h2 { color: #fff; } .nhc-section.dark p { color: rgba(255,255,255,.72); }
.nhc-head { max-width: 760px; margin-bottom: clamp(28px, 4vw, 48px); }
.nhc-head p { font-size: 1.1rem; }
.nhc .container { max-width: 1120px; }
/* hero */
.nhc-hero { position: relative; margin-top: calc(-1 * (var(--nav-h) + 8px)); padding: calc(var(--nav-h) + 60px) 0 70px; color: #fff; overflow: hidden; isolation: isolate; background: var(--navy); }
.nhc-hero-bg { position: absolute; inset: 0; z-index: -1; }
.nhc-hero-bg img { width: 100%; height: 100%; object-fit: cover; opacity: .35; transform: scale(1.05); }
.nhc-hero::before { content: ""; position: absolute; inset: 0; z-index: -1; background: linear-gradient(135deg, rgba(26,39,68,.95) 0%, rgba(42,61,102,.85) 55%, rgba(15,23,46,.95) 100%); }
.nhc-hero-in { max-width: 1120px; }
.nhc-lockup { display: inline-flex; align-items: center; gap: 14px; background: rgba(255,255,255,.08); border: 1px solid rgba(255,255,255,.14); border-radius: 999px; padding: 8px 18px 8px 10px; margin-bottom: 26px; }
.nhc-lockup img { width: 44px; height: 44px; border-radius: 50%; }
.nhc-lockup .x { color: var(--gold); font-size: 1.2rem; font-weight: 700; }
.nhc-lockup .kyr { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-brand); font-weight: 900; font-size: 1.2rem; letter-spacing: -.02em; }
.nhc-lockup .kyr img { width: 32px; height: 32px; border-radius: 0; }
.nhc-hero .nhc-eyebrow { color: var(--gold-2); }
.nhc-hero h1 { font-size: clamp(2.8rem, 7vw, 5.6rem); line-height: 1; margin: 0 0 18px; color: #fff; }
.nhc-lead { font-size: clamp(1.1rem, 1.6vw, 1.3rem); color: rgba(255,255,255,.8); max-width: 640px; margin: 0 0 36px; }
.nhc-score { display: inline-grid; grid-template-columns: auto auto auto; gap: 18px; align-items: center; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.14); border-radius: 24px; padding: 20px 26px; }
.nhc-score .sc span { display: block; font-size: .7rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.6); }
.nhc-score .sc b { display: block; font-family: var(--serif); font-size: clamp(2.6rem, 5vw, 4rem); line-height: 1; margin: 8px 0 4px; }
.nhc-score .sc small { color: rgba(255,255,255,.65); }
.nhc-score .sc.gold b { color: var(--gold-2); }
.nhc-score .arrow svg { width: 28px; height: 28px; color: var(--gold); }
@media (max-width: 600px) { .nhc-score { grid-template-columns: 1fr; gap: 10px; } .nhc-score .arrow { display: none; } }
/* path */
.nhc-path { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(8, 1fr); gap: 10px; position: relative; }
.nhc-path::before { content: ""; position: absolute; left: 4%; right: 4%; top: 22px; height: 2px; background: linear-gradient(90deg, var(--navy), var(--gold)); z-index: 0; }
.nhc-path li { position: relative; z-index: 1; text-align: center; padding: 0 4px; }
.nhc-path li b { display: grid; place-items: center; width: 44px; height: 44px; margin: 0 auto 12px; border-radius: 50%; background: var(--navy); color: #fff; font-family: var(--serif); font-size: 1.1rem; box-shadow: 0 0 0 6px #fff; }
.nhc-path li.gold b { background: var(--gold); color: var(--navy); }
.nhc-path li span { display: block; font-weight: 800; font-size: .95rem; color: var(--ink-n); }
.nhc-path li small { display: block; color: #6b7280; font-size: .78rem; margin-top: 2px; }
@media (max-width: 900px) { .nhc-path { grid-template-columns: repeat(4, 1fr); row-gap: 26px; } .nhc-path::before { display: none; } }
@media (max-width: 480px) { .nhc-path { grid-template-columns: repeat(2, 1fr); } }
/* deliverables */
.dvs { display: grid; gap: 12px; }
.dv { background: #fff; border: 1px solid rgba(26,39,68,.1); border-radius: 22px; overflow: hidden; transition: box-shadow .3s, border-color .3s; }
.dv.open { border-color: rgba(201,168,76,.6); box-shadow: 0 30px 60px -40px rgba(26,39,68,.4); }
.dv-head { width: 100%; text-align: left; background: none; border: 0; padding: 22px 24px; display: grid; grid-template-columns: 54px 1fr 32px; gap: 18px; align-items: center; cursor: pointer; }
.dv-n { font-family: var(--serif); font-size: 1.8rem; color: var(--gold); line-height: 1; }
.dv-t h3 { margin: 0 0 4px; }
.dv-t p { margin: 0; font-size: .95rem; }
.dv-plus { position: relative; width: 32px; height: 32px; border-radius: 50%; border: 1.5px solid rgba(26,39,68,.2); transition: transform .35s var(--ease), background .3s; }
.dv-plus::before, .dv-plus::after { content: ""; position: absolute; left: 50%; top: 50%; background: var(--navy); transform: translate(-50%, -50%); border-radius: 2px; }
.dv-plus::before { width: 12px; height: 2px; } .dv-plus::after { width: 2px; height: 12px; }
.dv.open .dv-plus { transform: rotate(45deg); background: var(--gold); border-color: var(--gold); }
.dv-body { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .5s var(--ease); }
.dv-body > div { overflow: hidden; }
.dv.open .dv-body { grid-template-rows: 1fr; }
.dv-grid { display: grid; grid-template-columns: 1.2fr .8fr; gap: 28px; padding: 0 24px 26px 96px; }
.dv-k { font-size: .7rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--gold); margin: 6px 0 8px; }
.dv-impact { font-weight: 700; color: var(--ink-n); margin: 0 0 18px; }
.dv .list-check li::before { background: var(--navy); }
.dv .list-check li { font-size: .95rem; }
.dv-img { border-radius: 18px; overflow: hidden; align-self: start; aspect-ratio: 4 / 3; background: var(--cream); }
.dv-img img { width: 100%; height: 100%; object-fit: cover; display: block; }
@media (max-width: 800px) { .dv-grid { grid-template-columns: 1fr; padding: 0 20px 22px; } .dv-head { grid-template-columns: 40px 1fr 28px; padding: 18px; } .dv-n { font-size: 1.4rem; } }
/* audiences with before/after sliders */
.nhc-aud { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.aud { background: var(--cream); border-radius: 26px; padding: 26px; }
.aud h3 { margin: 4px 0 10px; font-size: 1.5rem; }
.aud p { margin: 0 0 18px; }
.ba-frame { position: relative; aspect-ratio: 3 / 4; max-height: 520px; border-radius: 18px; overflow: hidden; background: #ddd; }
.ba-frame picture, .ba-frame img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.ba-before { position: absolute; inset: 0; width: 50%; overflow: hidden; }
.ba-before picture, .ba-before img { width: 100vw; max-width: none; }
.ba-before img { width: calc(100% * var(--w-fix, 2)); }
.ba-handle { position: absolute; top: 0; bottom: 0; left: 50%; width: 2px; background: #fff; transform: translateX(-1px); box-shadow: 0 0 0 1px rgba(0,0,0,.15); }
.ba-handle i { position: absolute; top: 50%; left: 50%; width: 38px; height: 38px; transform: translate(-50%, -50%); border-radius: 50%; background: var(--gold); box-shadow: 0 6px 16px rgba(0,0,0,.3); }
.ba-handle i::before, .ba-handle i::after { content: ""; position: absolute; top: 50%; width: 0; height: 0; border: 5px solid transparent; transform: translateY(-50%); }
.ba-handle i::before { left: 8px; border-right-color: var(--navy); } .ba-handle i::after { right: 8px; border-left-color: var(--navy); }
.ba-tag { position: absolute; top: 12px; font-size: .68rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: #fff; background: rgba(0,0,0,.45); padding: 5px 9px; border-radius: 999px; }
.ba-tag.l { left: 12px; } .ba-tag.r { right: 12px; }
.ba-range { width: 100%; margin-top: 10px; accent-color: var(--gold); }
.nhc-note { margin-top: 22px; font-weight: 700; color: var(--navy); }
@media (max-width: 800px) { .nhc-aud { grid-template-columns: 1fr; } }
/* ad grid */
.nad-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.nad { background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.1); border-radius: 18px; overflow: hidden; }
.nad-img { aspect-ratio: 4 / 5; overflow: hidden; }
.nad-img img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 1s var(--ease); }
.nad:hover .nad-img img { transform: scale(1.05); }
.nad-copy { padding: 14px 16px 16px; }
.nad-copy span { display: block; font-family: var(--serif); font-size: 1.05rem; color: #fff; line-height: 1.3; }
.nad-copy small { display: block; margin-top: 6px; color: rgba(255,255,255,.5); font-size: .72rem; letter-spacing: .06em; text-transform: uppercase; }
@media (max-width: 760px) { .nad-grid { grid-template-columns: repeat(2, 1fr); gap: 10px; } }
/* report + two-col */
.nhc-two { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 5vw, 64px); align-items: center; }
.report { background: var(--navy); color: #fff; border-radius: 24px; padding: 26px 28px; }
.rp-head { display: flex; justify-content: space-between; font-size: .72rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.55); margin-bottom: 14px; }
.rp-row { display: flex; justify-content: space-between; align-items: baseline; padding: 12px 0; border-top: 1px solid rgba(255,255,255,.1); }
.rp-row b { font-family: var(--serif); font-size: 2rem; color: var(--gold-2); }
.rp-row.muted b { color: rgba(255,255,255,.8); font-size: 1.4rem; }
.report small { display: block; margin-top: 14px; color: rgba(255,255,255,.45); font-size: .78rem; }
@media (max-width: 800px) { .nhc-two { grid-template-columns: 1fr; } }
/* weeks, needs, close */
.nhc-weeks { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.wk { background: var(--cream); border-radius: 22px; padding: 26px; }
.wk .list-check li::before { background: var(--gold); }
@media (max-width: 700px) { .nhc-weeks { grid-template-columns: 1fr; } }
.nhc-needs { margin: 0; padding: 0; list-style: none; counter-reset: need; display: grid; gap: 10px; }
.nhc-needs li { counter-increment: need; display: grid; grid-template-columns: 36px 1fr; gap: 14px; align-items: center; background: #fff; border: 1px solid rgba(26,39,68,.1); border-radius: 14px; padding: 14px 16px; font-weight: 700; color: var(--ink-n); }
.nhc-needs li::before { content: counter(need, decimal-leading-zero); font-family: var(--serif); color: var(--gold); font-size: 1.2rem; }
.nhc-close { background: var(--navy); color: #fff; padding: clamp(60px, 8vw, 110px) 0; text-align: center; }
.nhc-close h2 { color: #fff; max-width: 820px; margin: 0 auto 18px; }
.nhc-close p { color: rgba(255,255,255,.7); }
.nhc-close .nhc-eyebrow { color: var(--gold-2); }
body[data-page="pitch"] .footer { background: var(--ink); }
.nhc [data-split] .w { padding-bottom: .22em; margin-bottom: -.22em; }
.nhc-hero-bg img { opacity: .22; }
.nhc-hero::before { background: linear-gradient(135deg, rgba(26,39,68,.97) 0%, rgba(42,61,102,.9) 55%, rgba(15,23,46,.97) 100%); }
.nhc-hero::after { content: ""; position: absolute; inset: 0; z-index: -1; background: radial-gradient(700px 400px at 90% 10%, rgba(201,168,76,.25), transparent 60%); }
/* pitch page on the KYR theme: blues, Sora, white and surface, their photos */
.nhc { --navy: var(--ink-soft); --navy-2: var(--ink-soft); --gold: var(--blue-700); --gold-2: var(--cyan); --cream: var(--surface); --ink-n: var(--ink); --serif: var(--font-display); }
.nhc h1, .nhc h2, .nhc h3 { letter-spacing: -.03em; font-weight: 800; }
.nhc [data-split] .w { padding-bottom: .08em; margin-bottom: -.08em; }
.nhc p { color: var(--gray); }
.nhc-hero { background: var(--ink-soft); }
.nhc-hero::before { background: linear-gradient(135deg, rgba(11,16,38,.96) 0%, rgba(10,47,228,.55) 60%, rgba(11,16,38,.96) 100%); }
.nhc-hero::after { background: radial-gradient(700px 420px at 90% 10%, rgba(60,200,255,.35), transparent 60%); }
.nhc-hero .nhc-eyebrow, .nhc-close .nhc-eyebrow { color: var(--cyan); }
.nhc-lockup .x { color: var(--cyan); }
.nhc-score .sc.gold b { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.nhc-score .arrow svg { color: var(--cyan); }
.nhc-path::before { background: var(--grad); }
.nhc-path li b { background: var(--ink-soft); font-family: var(--font-display); font-weight: 800; }
.nhc-path li.gold b { background-image: var(--grad); background-color: var(--blue-700); color: #fff; }
.dv-n { color: var(--blue-700); font-family: var(--font-display); font-weight: 800; }
.dv.open { border-color: rgba(10,124,255,.45); box-shadow: var(--shadow); }
.dv.open .dv-plus { background-image: var(--grad); background-color: var(--blue-700); border-color: transparent; }
.dv.open .dv-plus::before, .dv.open .dv-plus::after { background: #fff; }
.dv-plus::before, .dv-plus::after { background: var(--ink); }
.dv .list-check li::before { background: var(--grad); }
.ba-handle i { background-image: var(--grad); background-color: var(--blue-700); }
.ba-handle i::before { border-right-color: #fff; } .ba-handle i::after { border-left-color: #fff; }
.ba-range { accent-color: var(--blue-700); }
.nhc-section.dark { background: radial-gradient(1200px 600px at 20% -10%, rgba(10,47,228,.35), transparent 60%), radial-gradient(900px 500px at 100% 100%, rgba(60,200,255,.18), transparent 55%), var(--ink-soft); }
.nad-copy span { font-family: var(--font-display); font-weight: 800; }
.report { background: var(--ink-soft); }
.rp-row b { color: var(--cyan); font-family: var(--font-display); font-weight: 800; }
.wk .list-check li::before { background: var(--grad); }
.nhc-needs li::before { color: var(--blue-700); font-family: var(--font-display); font-weight: 800; }
.nhc-close { background: radial-gradient(900px 500px at 10% 0%, rgba(10,47,228,.5), transparent 60%), radial-gradient(700px 500px at 90% 100%, rgba(60,200,255,.3), transparent 60%), var(--ink-soft); }
.nhc-note { color: var(--blue-700); }
/* pitch hero: copy + in-feed phone mock */
.nhc-hero-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(28px, 5vw, 64px); align-items: center; }
.phone-wrap { display: flex; justify-content: center; }
.phone { width: 300px; background: #0f1322; border: 1px solid rgba(255,255,255,.14); border-radius: 34px; padding: 14px; box-shadow: 0 50px 100px -40px rgba(10,47,228,.7), inset 0 0 0 1px rgba(255,255,255,.04); transform: rotate(-3deg); animation: bob 7s ease-in-out infinite; }
.ph-top { display: flex; align-items: center; gap: 10px; padding: 6px 6px 12px; color: #fff; }
.ph-top img { width: 34px; height: 34px; border-radius: 50%; }
.ph-top b { display: block; font-size: .86rem; } .ph-top small { color: rgba(255,255,255,.55); font-size: .72rem; }
.ph-media { position: relative; border-radius: 18px; overflow: hidden; aspect-ratio: 4 / 5; }
.ph-media img { width: 100%; height: 100%; object-fit: cover; display: block; }
.ph-hook { position: absolute; left: 12px; right: 12px; bottom: 12px; background: rgba(6,8,15,.72); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); border-radius: 12px; padding: 12px 14px; color: #fff; font-weight: 800; font-size: .92rem; line-height: 1.3; min-height: 64px; }
.ph-hook span { display: block; transition: opacity .35s, transform .35s; }
.ph-hook.swap span { opacity: 0; transform: translateY(6px); }
.ph-cta { display: flex; justify-content: space-between; align-items: center; margin-top: 12px; padding: 12px 14px; border-radius: 14px; background: rgba(255,255,255,.06); color: rgba(255,255,255,.75); font-size: .8rem; }
.ph-cta b { background: var(--grad); color: #fff; padding: 8px 14px; border-radius: 999px; font-size: .8rem; }
.ph-bar { display: flex; gap: 6px; padding: 12px 6px 2px; }
.ph-bar i { height: 4px; flex: 1; border-radius: 2px; background: rgba(255,255,255,.15); }
.ph-bar i:first-child { background: var(--grad); }
@media (max-width: 980px) { .nhc-hero-grid { grid-template-columns: 1fr; } .phone { transform: none; width: min(300px, 100%); } }
/* ClickFunnels SDK debug badge never shows to visitors (funnel stays in test mode until a checkout exists) */
#cf-sdk-debug, [id^="cf-sdk-debug"], .cf-sdk-debug { display: none !important; }
.nhc-hero-bg img { opacity: .12; filter: saturate(.6); }
.nhc-hero h1 { font-size: clamp(2.6rem, 5.4vw, 4.6rem); }
/* mobile audit fixes */
.list-check li { display: block !important; position: relative; padding-left: 34px; }
.list-check li::before { position: absolute; left: 0; top: .3em; margin-top: 0; }
.list-check li strong, .list-check li span { display: inline; }
@media (max-width: 420px) { .calendly-inline { min-width: 0; } }
@media (max-width: 360px) { .nav .brand { font-size: 1.25rem; gap: 6px; } .nav .brand img { width: 34px; height: 34px; } .nav .btn-primary { padding: 9px 13px; font-size: .85rem; } .nav-toggle { width: 38px; height: 38px; } }
.chart-head { flex-wrap: wrap; }
.proof-strip span[hidden] { display: none !important; }
.proof-strip { justify-content: center; }
@media (max-width: 360px) { .grid-4, .stat-row { grid-template-columns: 1fr !important; } }
.hero-tags a span, .hero-tags span { padding: 10px 14px; }
/* pitch: scroll-drawn vertical path */
.pathsec { background: var(--surface); }
.pathwrap { max-width: 620px; margin: 0 auto; }
.pdiag { width: 100%; height: auto; display: block; overflow: visible; }
.pdiag .trail path { fill: none; stroke: rgba(6,8,15,.1); stroke-width: 6; stroke-linecap: round; }
.pdiag .ink path { fill: none; stroke: url(#pg); stroke-width: 6; stroke-linecap: round; filter: drop-shadow(0 4px 10px rgba(10,124,255,.35)); }
.pdiag .pn circle { fill: #fff; stroke: rgba(6,8,15,.18); stroke-width: 3; transition: fill .4s, stroke .4s; }
.pdiag .pn circle.halo { fill: transparent; stroke: none; }
.pdiag .pn .t { font-family: var(--font-display); font-weight: 800; font-size: 17px; fill: rgba(6,8,15,.35); transition: fill .4s; }
.pdiag .pn .s { font-family: var(--font); font-weight: 700; font-size: 11.5px; fill: rgba(92,101,120,.55); transition: fill .4s; }
.pdiag .pn.on circle { fill: var(--blue-700); stroke: #fff; }
.pdiag .pn.on circle.halo { fill: rgba(10,124,255,.16); stroke: none; }
.pdiag .pn.on .t { fill: var(--ink); } .pdiag .pn.on .s { fill: var(--gray); }
/* pitch: simple deliverable rows */
.dls { display: grid; gap: 12px; }
.dl { display: grid; grid-template-columns: 56px 1fr 150px; gap: 20px; align-items: center; background: #fff; border: 1px solid var(--line); border-radius: 22px; padding: 20px 22px; transition: transform .35s var(--ease), box-shadow .35s; }
.dl:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
.dl-n { font-family: var(--font-display); font-weight: 800; font-size: 1.8rem; letter-spacing: -.05em; line-height: 1; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.dl-t h3 { font-size: 1.25rem; margin: 0 0 6px; }
.dl-t p { margin: 0; font-size: 1rem; }
.dl-img { aspect-ratio: 4 / 3; border-radius: 14px; overflow: hidden; background: var(--surface); }
.dl-img img { width: 100%; height: 100%; object-fit: cover; display: block; }
@media (max-width: 700px) { .dl { grid-template-columns: 44px 1fr; } .dl-img { grid-column: 1 / -1; aspect-ratio: 16 / 9; } .dl-n { font-size: 1.4rem; } }
.dl-win { margin: 10px 0 0 !important; padding: 10px 14px; border-radius: 12px; background: var(--surface); color: var(--ink) !important; font-weight: 700; font-size: .95rem !important; }
.dl-win span { display: block; font-size: .66rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--blue-700); margin-bottom: 4px; }

/* ---------- pitch: sample static ad carousel ---------- */
.adcar { position: relative; margin-top: 8px; }
.adcar-track { display: flex; gap: 16px; overflow-x: auto; scroll-snap-type: x mandatory; scroll-behavior: smooth; padding: 6px 4px 14px; scrollbar-width: none; -webkit-overflow-scrolling: touch; }
.adcar-track::-webkit-scrollbar { display: none; }
.sad { flex: 0 0 250px; scroll-snap-align: start; background: #fff; color: #111; border-radius: 16px; overflow: hidden; box-shadow: 0 10px 30px rgba(0,0,0,.25); display: flex; flex-direction: column; }
.sad-top { display: flex; align-items: center; gap: 9px; padding: 10px 12px 6px; }
.sad-top img { width: 30px; height: 30px; border-radius: 50%; object-fit: cover; background: #0a1a3a; }
.sad-top b { display: block; font-size: .78rem; line-height: 1.15; }
.sad-top small { display: block; font-size: .66rem; color: #6b7280; }
.sad-body { font-size: .74rem; line-height: 1.4; padding: 0 12px 9px; margin: 0; color: #222; }
.sad-art { position: relative; aspect-ratio: 1 / 1; overflow: hidden; background: #0a1a3a; }
.sad-art picture, .sad-art img { width: 100%; height: 100%; object-fit: cover; display: block; }
.sad-art.split { display: grid; grid-template-columns: 1fr 1fr; }
.sad-art.split picture { height: 100%; }
.sad-tag { position: absolute; top: 8px; font-size: .6rem; letter-spacing: .1em; text-transform: uppercase; background: rgba(0,0,0,.6); color: #fff; padding: 3px 7px; border-radius: 999px; }
.sad-tag.l { left: 8px; } .sad-tag.r { right: 8px; }
.sad-over { position: absolute; inset: 0; display: flex; align-items: flex-end; padding: 14px; background: linear-gradient(180deg, rgba(0,0,0,0) 35%, rgba(0,0,0,.75)); }
.sad-over strong { font-family: var(--font-display); font-weight: 800; font-size: 1.35rem; line-height: 1.05; color: #fff; letter-spacing: -.01em; }
.sad-cta { display: flex; align-items: center; justify-content: space-between; gap: 10px; padding: 10px 12px; background: #f3f4f6; margin-top: auto; }
.sad-cta small { display: block; font-size: .62rem; color: #6b7280; text-transform: uppercase; letter-spacing: .04em; }
.sad-cta b { display: block; font-size: .76rem; line-height: 1.2; }
.sad-cta span { flex: 0 0 auto; font-size: .7rem; font-weight: 700; padding: 7px 10px; border-radius: 8px; background: var(--blue, #1d4ed8); color: #fff; white-space: nowrap; }
.adcar-btn { position: absolute; top: 44%; z-index: 2; width: 42px; height: 42px; border-radius: 50%; border: 1px solid rgba(255,255,255,.2); background: rgba(10,14,30,.85); color: #fff; font-size: 1.1rem; cursor: pointer; display: grid; place-items: center; transition: background .2s, transform .2s; }
.adcar-btn:hover { background: var(--blue, #1d4ed8); transform: scale(1.06); }
.adcar-btn.prev { left: -14px; } .adcar-btn.next { right: -14px; }
.adcar-note { margin: 4px 0 0; font-size: .82rem; color: rgba(255,255,255,.55); }
@media (max-width: 760px) { .sad { flex-basis: 230px; } .adcar-btn { display: none; } .adcar-track { padding-bottom: 8px; } }
.nhc-section.dark .sad p, .nhc-section.dark .sad-body { color: #222; }
.nhc-section.dark .sad small { color: #6b7280; }

/* ---------- ad lab on the light background ---------- */
.adlab-section { background: var(--surface); }
.adlab-section .adlab-points span { color: var(--gray); }
.adlab-section .adlab { background: #fff; border: 1px solid rgba(10,16,38,.08); box-shadow: 0 30px 60px -30px rgba(10,47,228,.28); }
.adlab-section .adlab-head { color: rgba(10,16,38,.62); }
.adlab-section .adlab-head .week b { color: var(--blue); }
.adlab-section .days { color: rgba(10,16,38,.42); border-bottom-color: rgba(10,16,38,.1); }
.adlab-section .ad { background: var(--surface); border-color: rgba(10,16,38,.08); }
.adlab-section .ad .meter { background: rgba(10,16,38,.08); }
.adlab-section .ad .row { color: rgba(10,16,38,.55); }
.adlab-section .ad .row b { color: var(--ink); }
.adlab-section .ad .pill { background: rgba(10,16,38,.06); color: rgba(10,16,38,.6); }
.adlab-section .ad.win { border-color: rgba(10,124,255,.6); box-shadow: 0 0 0 1px rgba(10,124,255,.3), 0 20px 40px -20px rgba(10,124,255,.45); }
.adlab-section .ad.win .pill { background: var(--grad); color: #fff; }
.adlab-section .ad.lose .pill { background: rgba(220,40,40,.1); color: #c43b3b; }
.adlab-section .kpi { background: var(--surface); border-color: rgba(10,16,38,.08); }
.adlab-section .kpi span { color: rgba(10,16,38,.5); }
.adlab-section .kpi b { color: var(--ink); }
@media (min-width: 981px) { .adlab-grid { grid-template-columns: 1.1fr .9fr; } .adlab-grid .adlab { order: -1; } }

/* ---------- pitch path: labels beside the line ---------- */
.pathwrap { max-width: 640px; margin: 0 auto; }
.pdiag .pn .t { font-size: 19px; }
.pdiag .pn .s { font-size: 12.5px; }
@media (max-width: 640px) { .pdiag .pn .t { font-size: 24px; } .pdiag .pn .s { font-size: 16px; } }
@media (max-width: 420px) { .pdiag .pn .t { font-size: 27px; } .pdiag .pn .s { font-size: 18px; } }

/* ---------- pitch hero: four-step flow strip ---------- */
.nhc-flow { list-style: none; margin: 26px 0 0; padding: 0; display: flex; align-items: stretch; gap: 10px; flex-wrap: wrap; }
.nhc-flow li { position: relative; flex: 1 1 0; min-width: 118px; padding: 12px 14px; border-radius: 14px; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12); animation: flowLit 5.2s ease-in-out infinite; }
.nhc-flow li:nth-child(1) { animation-delay: 0s; } .nhc-flow li:nth-child(2) { animation-delay: 1.3s; } .nhc-flow li:nth-child(3) { animation-delay: 2.6s; } .nhc-flow li:nth-child(4) { animation-delay: 3.9s; }
.nhc-flow li + li::before { content: ""; position: absolute; left: -10px; top: 50%; width: 10px; height: 2px; background: rgba(255,255,255,.3); }
.nhc-flow b { display: block; font-family: var(--font-display); font-weight: 800; font-size: 1.15rem; letter-spacing: -.02em; color: #fff; line-height: 1.1; }
.nhc-flow span { display: block; font-size: .76rem; color: rgba(255,255,255,.6); margin-top: 3px; }
@keyframes flowLit { 0%, 30%, 100% { background: rgba(255,255,255,.06); border-color: rgba(255,255,255,.12); box-shadow: none; } 8%, 22% { background: rgba(10,124,255,.28); border-color: rgba(60,200,255,.8); box-shadow: 0 0 0 1px rgba(60,200,255,.35), 0 16px 40px -18px rgba(60,200,255,.8); } }
@media (max-width: 560px) { .nhc-flow li { flex-basis: calc(50% - 5px); } .nhc-flow li:nth-child(3)::before { display: none; } }
@media (prefers-reduced-motion: reduce) { .nhc-flow li { animation: none; } }

/* ---------- pitch: 30-60-90 roadmap ---------- */
.nhc-road { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; position: relative; }
.rd { position: relative; background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.1); border-radius: 22px; padding: 26px 24px 22px; }
.rd > b { display: block; font-family: var(--font-display); font-weight: 800; font-size: 3.4rem; letter-spacing: -.06em; line-height: .9; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.rd > .nhc-eyebrow { display: block; margin: 6px 0 14px; color: rgba(255,255,255,.5); }
.rd h3 { color: #fff; font-size: 1.25rem; margin: 0 0 12px; }
.roadsec .list-check li { color: rgba(255,255,255,.8); font-size: .95rem; }
.roadsec .list-check li::before { background: var(--grad); }
@media (max-width: 860px) { .nhc-road { grid-template-columns: 1fr; } }

/* ---------- pitch hero: brighter lead, now vs goal ---------- */
.nhc-hero .nhc-lead { color: #fff; margin-bottom: 26px; }
.nhc-now { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }
.nw { background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.14); border-radius: 16px; padding: 14px 18px; min-width: 150px; }
.nw > span:first-child { display: block; font-size: .68rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.6); }
.nw b { display: block; font-family: var(--font-display); font-weight: 800; font-size: 2.2rem; letter-spacing: -.04em; line-height: 1; color: #fff; margin: 6px 0 4px; font-variant-numeric: tabular-nums; }
.nw b span { font: inherit; color: inherit; }
.nw small { display: block; font-size: .78rem; color: rgba(255,255,255,.65); }
.nw.goal { background: rgba(10,124,255,.22); border-color: rgba(60,200,255,.7); box-shadow: 0 0 0 1px rgba(60,200,255,.3), 0 20px 50px -20px rgba(60,200,255,.8); }
.nw.goal b { color: var(--cyan); }
.nw.arrow { background: none; border: 0; padding: 0; min-width: 0; color: var(--cyan); display: grid; place-items: center; }
.nw.arrow svg { width: 26px; height: 26px; }
.nhc-flow { margin-top: 20px; }
@media (max-width: 560px) { .nw { flex: 1 1 calc(50% - 30px); min-width: 0; padding: 12px 14px; } .nw b { font-size: 1.8rem; } .nw.arrow { flex: 0 0 auto; } }
.nw b span { display: inline; font: inherit; color: inherit; -webkit-text-fill-color: currentColor; letter-spacing: inherit; }
.pathwrap { max-width: 720px; }
.pdiag .ink path { stroke: url(#pg); }

/* ---------- vsl: deliverables grid ---------- */
.deliver-grid { gap: 14px; }
.card.deliver { position: relative; padding: 24px 24px 22px 24px; }
.card.deliver .dn { position: absolute; top: 18px; right: 20px; font-family: var(--font-display); font-weight: 800; font-size: 1.6rem; letter-spacing: -.04em; line-height: 1; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.card.deliver h3 { font-size: 1.12rem; margin: 0 0 8px; padding-right: 56px; }
.card.deliver p { margin: 0; color: var(--gray); font-size: .98rem; }